Blue Ocean Strategy Summary Essay Sample

Blue Ocean Strategy is one of the most innovative and creative organization that produces quality products to their clients. Their products are usually safe to us, and are not comparable to any other products in the market. W. Chan Kim and Renée Mauborgne; who is a strategy professor at the France’s INSEAD School of business, offer people with an innovative strategic manual. The blue ocean strategy starts its approach with a “strategy canvas,” This is a graphic demonstration how the products compete in the market. The Blue Ocean Strategy has been able to avoid the usual, fierce, bloody “Red Ocean”; meaning that it gets to exploit the shortcomings of its rivals, as well as, offer its customers with new value of products. It is relevant for business leaders to plan and see not just the numbers, their products as consumers always do. Through this strategy, technology spread everywhere and it was made easy to use by the consumers.
The use of the canvas strategy helps to rebuild the boundaries of the market, remove elementary conventions about where demand takes place, and then take advantage of potential trends. Australia’s Casella Wines was able to create the fastest developing brand in the entire history of traditional, exclusive plea of wines, which was centered on the compound taste of the locale vineyard locale, as well as, the fruiter and sweeter, Yellow Tail brand. Casella was able to market their wine, beer and good cocktail drinks. It made and made it look fun to the consumers. Kim and Mauborgne also offer diverse, fascinating examples that are well embraced by the readers. These examples include reveal the extensive use of their approach, as well as, making use of the fresh research in order to improve innovation-founded tactics in both the older, and the more conventional industries.