Boat Cleaning: Topic Proposal Research Proposal Examples

Boats that are hauled out of the water for winter or for any kind of mid-season repairs will often need the hull cleaned. Hull cleaning helps protect the boat against typical wear and tear. Depending on the type of boat, hull cleaning time can also be an excellent time to clean and maintain other aspects of the boat as well, including the decks, the head, and the holds. Maintenance of these structures is extremely important as failure can lead to structural failure over time. The company structure will be a sole proprietorship. As the company is primarily owned and run by a single individual, this individual will be the primary owner of the company. The owner will assume the liability associated with the company, but will also operate the enterprise as a whole. All the employees hired on under the owner and CEO will be employed as independent contractors rather than as employees.
The business itself will be mobile. This will allow the service to go to people in many different locations, without the limitations of being in a single boatyard. Being a mobile service allows the company to provide a unique service within the boat cleaning niche. There will be numerous methods of marketing utilized to acquire and maintain clientele, but one of the ways that the service will gain clients is by approaching individuals in the yard with their boats. The overall purpose of the business is to clean and preserve boats using hull cleaning and repair services.
Developing a mission statement is a very important part of any business development plan. The mission statement for this hull cleaning service will be “to develop and maintain safe and sturdy infrastructure for boaters everywhere.” This mission statement reflects the need for integrity in the hull cleaning and repair process. Safety and structural integrity are essential in boating, and working in this field requires careful attention to detail. All workers within the company must be well-educated and trained to adequately protect boaters against structural failure in their watercraft.
Marketing goals for this organization are aggressive, but there are potential benefits to having an aggressive marketing plan with aggressive goals. The first marketing goal for the company is to increase social media visibility by 10-15% over the next two quarters. Developing clientele that pre-pay for year-round services on their boats and increasing this number by 5% each quarter is also part of the marketing plan. Spending on traditional print advertisements should remain relatively high, as many of the potential clientele of the company are not active social media users. The company plans to have fifteen regular clients by the end of the next high season, which is a significant increase from last year. However, this is an adequate number of clients that can be handled based on the current employee structure.
Typical clients would include, primarily, boat owners. However, a business to business marketing scheme could be designed based on the needs of the boatyards in the area. Regardless, boat owners and enthusiasts will be the primary individuals who utilize this service. Many of these individuals will be middle-aged and wealthy, and there are likely many families who will need these kinds of services during the winter. Boatyards and other business are a secondary clientele niche.