Politics of nature
There is a new tendency nowadays. Practically each person is eager to lead such a lifestyle that is closer to nature. We try to use natural material for our needs, spend more time in the open air, eat products which don`t contain GMO, replace some habitual things with the help of some new environmentally benign. We are accustomed to a cleaner technology of making the products. We call ourselves «new generation that is in harmony with the natural surrounding».
Do we really know what the real nature is? There will be a constant barrier between the humanity and nature. Why? The answer is obvious as nature presupposes something free, untouchable. We can just observe but can`t touch. Sometimes people can help the nature, but these cases are so rare. It would seem that the environment doesn`t need our help, it doesn`t bear our intrusion. It has a beautiful ability to renovate itself. We are used to think that nature is crying for our help. In such cases we speak about not nature but political ecology. This sphere, as a matter of fact, interacts with economics, politics, technology, social traditions. To my mind there is no similarities between nature and political ecology. Values of political ecology creates a political order that differs from nature as it is.
It`s today`s new trend to cooperate with an outer world and teach people to handle nature without a harm for it. Different modern organizations invent thousand new ideas how to have more profits from taking advantage of natural .sources. Hartman Group even claims that their consumers need natural products and services. They just know about new trend in business and try to draw to it.
What is «the seсond nature»? Do we really have «the second» and “the third” nature? As for me, I have some doubts concerning cleanness of such a nature. Wellness Corporations rearrange the usual order of nature and try to entice consumers with their product range which is based on ecological pure products and services. Today`s world must find new ways to cooperate with the outer world, they think.
One of the main aims of such organizations is a feeling of a real thing. It helps to establish a connection between products and consumers. «Green» cooperation`s goal is to fabricate and naturalize authenticity of their products. Consumers appreciate the aura if authenticity so much. The way that we may check the authenticity is verified dealer. Dealers in their turn are eager to satisfy their consumers with all the needs. They try to sell their organic production which has their originality and tradition that is very important for people. We don`t want to buy unknown products, it`s better to know everything about your choice. What is more, if such a «choice» is organic and represents the concept of «second nature». So, they know exactly what consumers want. Nowadays they really want to be natural consumers.
Maybe we should call this phenomenon «ideology of nature»? But what is the difference between nature and «ideology of nature»? We have already decided nature what nature is. First of all it is freedom. Freedom of thinking, freedom of treatment, freedom of living. If we think of «ideology of nature», in the first place concepts of natural phenomena and scheme of ideas held by political, social or cultural groups come to our minds. The desire to invent and make use of different natural products has fascinated a lot of consumer all over the world. Consumers apprehend such goods not just ordinary products but handle them more carefully and with more interest thinking it could connect them with the nature. It`s like the «second wind» that may help us to live in harmony with the nature. Many consumers believe in this because Wellness Organization draw their attention with the help of informing new product development. They find more ways to excite the curiosity by presenting new and new ways to cooperate with the nature, as they say.
Nature has become for us a commodity. Natural resources are taken for granted. We have become conquerors. Conquerors of nature, its stamina, not realizing that nature doesn`t belong to us. It is not a commodity that should be sold and bought. Nature isn`t a market. There are so many cases even in history when humanity try to convert nature. Remember about «Great plan for the transformation of nature» which was proposed by Joseph Stalin? Does nature need that transformation? It is known that the «plan» wasn`t crowned with success.
We are sure that have a right for intrusion into nature transforming it for our not only needs but also for just entertainment. It presupposes that we have become spectators. Observing exotic landscapes and nature spots is a business nowadays which helps to sustain economy of different countries. People focus on the images and their interpretations as foundational elements of consumption. It proves the fact that we are accustomed to turn natural resources into business in different spheres. It seems that there is no place in the world where people don`t leave a track. Nature is an individual organism which needs its separate development and life. Separate life! Without us! From one end of the spectrum we can`t explore nature for our needs, but at the other extreme we may help it. The humanity have a strong desire to master all the surrounding, fix firmly and deeply its ideas and laws notwithstanding the fact that we only damage everything. Ecotourism can destroy agriculture and local industry as workers among local residents have a great opportunity to make a living. This phenomenon may cause displacement of some inhabitants. To tell the truth I have doubts whether ordinary workers really will receive deserving payments. Investors and directors will gain much profits engaging in such a sphere. It proves once again that responsible people and those who should take care of nature and its guard think only of their own enrichment. Responsible for ecotourism must establish a balance between observation of nature spots and protection of rare plants and endangered species. But there is a non-conformity. How do save nature and penetrate into it simultaneously? The International Ecotourism Society says that travel to natural areas conserves environment and improves material welfare of inhabitants. But in order to deal with ecotourism managers of these organizations introduce new means of communication. Much traffic will lead to pollution, as a matter of fact.
We don`t only just spectate but also have a feeling that responsible for nature. Responsible for everything and sure that have a right to take advantage of «untouchable».
Nature and environment What is the difference? I suppose, yes. Nature is something more. It represents the order of things as they are. We use the word «environment» when we keep in mind the notion «nature», not realizing that these two ideas are opposite.
Our creed must be «Save the planet» not «take it for granted».
