Historically, movies production target to capture and sale for a large global audience. Therefore, it is natural that companies and organizations dealing in consumer goods, however without contact to motion picture industry, have used movies as a feasible marketing channel. Principally movie genre for example action, drama, science fiction among others naturally represent a given specific target market. Consequently, it becomes easy to incorporate commercial messages to influence specific target audience. The messages are included in the movies via a promotion method known as product placement. This paper will briefly give three examples of brands featured in television programs.
The first example is The Love Boat in Prince Cruises, which is part of the Princes Cruise Lines. This show was aired in the 1977-1886, essentially, the product placement was such a success that up to 2002 the cruise line was still using the slogan "It's more than a cruise, it's the Love Boat.”
Second example is the Knight Rider starred David Hasselh off in Pontiac Trans Am, KITT, where the General Motors provided new model of Trans Am in 1982 to be used in shooting the movie. With this placement, the cars became the most desirable models in the 1980s.
Lastly is 30 Rock in NBC, where products placement is done in a fun way. In the first season of The Girl Show, there are many products from GE, which is the parent company for NBC. Notably, in a number of episodes you will hear products or services provide by GE mentioned by the characters, for example in episode three of season one of The Girl Show you will hear a character say “Make sure you get the ‘Outback’.” (Referring to the Outback Steakhouse that can be traced to GE)
Promotion campaign for dog adoption
Dogs, arguably, are one of the most adorable pets in many homes. However, these animals can sometimes be homeless. In this light, the following gives a sales design of a campaign that may be used to encourage people to adopt the dogs.
Mostly, people are used to the traditional methods of bringing dog to event to increase their chances of adoption. However, there are other sales designs of campaign strategies an individual can employ to encourage the community adopt dogs. Some of non-event methods can include printing doggies calling flyers and cards and taking them to the card stock at office supply stores where you include the details of the dog. So of the detail to incorporate in the cards are photo of the dog, gender, age, name of shatter, you phone number, and your email address. Dogs’ volunteers can help to distribute these cards when they are out in the public. However, it is important to use appealing photos of the dogs.
In addition, the cards mentioned above will go hand in hand with a compelling adoption bios which might have quotes like, “He may look like a tough guy, but Joey is actually a champion snuggle.” It is important to remember that that the more they homeless and lovable the high the chances that it will get someone to adopt them.
Lastly, to ensure physical presence for your campaign, it will be helpful to organize an event. The event does not have to be expensive, although it will need to be planned to ensure you have a venue and some people to help you. The goal of the event is to bring the dog to the community in a festive and fun manner to the community. A successful adoption event (one that draws a crowd and results in many adoptions) benefits all the animals at the shelter because it publicizes your efforts, thereby encouraging even more adoptions.
Marketing campaign
Evolutionary, marketing campaigns have change drastically because of a simple reason that they have to change. In the 1920s, the most popular if not the only way known for campaigning was the billboards, however, over time they were overtaken with the radios and later the televisions. In the spirit of change, there come the internet! In short, the 1960 and 70s, consumers were presented with so many options for market campaign. However, different marketing campaign procedure has never eliminated out old forms of campaign, they seem to coexist and complement each other. In this light, this paper will discuss Elf yourself and I marketing campaign methods.
Elf yourself is an American interactive viral website in which the visitors upload photos of themselves, friends and see them as dancing elves. In addition, they have an option of sharing these videos to other websites or even keep them for personal use. The video and website was launched by Evolution Bureau (EVB) and New York company "Toy<big>.</big>" in 2006. Its main purpose of the website was for Christmas holiday season in early December 2006. However, Office Max's holiday season advertising campaign has since become an annual event that return very year.
Since 2006, about half a billion people have had an experience with Elf yourself. Essentially, the success can be drawn from fun and simplicity of the website. However, the most of it success can be traced to the brand- OfficeMax. The website provides an inspiration to the marketers and in addition, OfficeMax exemplifies he technique of inserting your brand into trending topic and becoming relevant by association. Consequently, OfficeMax made the customer the star and made technology shareable to all. Essentially, this has been a big success for OfficeMax.
