A) Is there any value left in the big-screen movie experience?
It is hard to speak about a value of big-screen movies when we have Netflix and online streaming. Nowadays, you can see all the newest movies on the screen of your laptop. Of course, it will not provide you with the experience of a big screen. Still, it is more convenient and you are not supposed to leave your house and spend additional money. Moreover, it is not a fault of people that they gradually stop visiting cinemas. It was big companies, which provided them with this opportunity. Major studios sell their content to whoever buys it. The movie studios provide streaming companies like Netflix, Lifetime, and others with their movies (Gross, 2009).
We believe that in order to restore big-screen movie popularity they have to stop selling their movies to the streaming companies. Also, it can be useful to make up some advertisements about the experience that people can get at the cinema and lack at home on the couch.
B) Will online streaming video overtake the other motion-medias? Why or why not?
We cannot give a certain answer to this question. We can definitely see that online streaming provides other motion-medias with hard times. The Internet provides all people to embody their ideas online with the help of YouTube or any online streaming service. The Internet is full of various ideas (Gross, 2009). There is still interesting content on TV, which we cannot see on streaming services. Nevertheless, if motion-medias want to stay competitive, they have to develop new services. They have to bring their product in the most convenient way for the viewers (Gross, 2009). The electronic media becomes popular because of its freedom. Also, it cannot be governed. This ‘freedom’ also exposes adult content to children, which became a great disadvantage (Electronic Frontier Foundation, 2002).
C) How can broadcast television change to remain competitive and can you cite any examples of programming changes that they have made to do so already? How does "free content" in television play into this?
Many broadcast television networks gave up in the fight with online streaming. Still, there are some leading broadcast networks, which can resist streaming companies and remain competitive. Those are NBC, CBS, ABS, and Fox (SIC 4833 Television Broadcasting Stations, 2008).
These broadcast networks began to provide their viewers with a lot of their own programming in order to survive. They cut down the amount of materials that can be found on the Internet or free (Gross, 2009). The broadcast networks began to adjust their programs to oblige the viewer. For example, dayparting programs provide people with short segments of early-morning shows. People have no time in the morning to serve the Internet in order to see the news. Here come a TV with news and programs for your children (Gross, 2009).
D) After reading "21st Century Communication: A Reference Handbook: Chapter 96: Radio and Television Programming," explain how cable TV was instrumental in leading to greater demassification of media content.
Demassification deals with restructuring something big into smaller parts. The example of such a process is new kind of radio and TV programming. All of them structure their timing due to their target audience. In the morning, TV provides us with short segments of TV-shows. In the evening, we see some entertaining content (movies, late night TV-shows, etc.). They adjust to people’s needs (Gross, 2009).
References
Electronic Frontier Foundation. (2002). In J. A. Malonis (Ed.), Gale Encyclopedia of E-Commerce (Vol. 1, pp. 249-250). Detroit: Gale. Retrieved from http://ezproxy.umuc.edu/login?url=http://go.galegroup.com.ezproxy.umuc.edu/ps/i.do?p=GVRL&sw=w&u=umd_umuc&v=2.1&it=r&id=GALE%7CCX3405300162&asid=2ef0e32a1fdca255790047fddd95130a
Gross, L. (2009). Radio and television programming. In W. F. Eadie 21st century communication: A reference handbook (Vol. 2, pp. 868-876). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781412964005.n96
SIC 4833 Television Broadcasting Stations. (2008). In Encyclopedia of American Industries (5th ed.). Detroit: Gale. Retrieved from http://ezproxy.umuc.edu/login?url=http://go.galegroup.com.ezproxy.umuc.edu/ps/i.do?p=GVRL&sw=w&u=umd_umuc&v=2.1&it=r&id=GALE%7CCX3049900905&asid=9dc0afabfe3daf0d038769b68bd766c7
