Site 1
The positives of this site include the search box option, the availability of personal help through an 800 number being offered, a free trial is offered, the choice of on-demand or purchase of software, a list of examples are given indicating what types of reports the NetTracker system would be able to create for a company, and graphic imagine bar chart to aid the visual learner.
Some of the improvements that would help this site include the availability of a live chat option; no way to select if the person initiating the contact would preferred to be contacted by phone or email, and the choice would be something that most people would prefer to make; and it is mentioned that over 10,000 customers use the system but no specific examples of recognizable companies are given.
Negatives of this site include information being available only in metrics (at the bottom of the site), which is not conducive to customers who still use the English system.
Site 2
Positives of the site include the live chat option; a free, impact analysis report; a toll free number is available for the person looking for information to call; and an easy to read format.
Improvements to the site would be including a search box to target the information that an interested party would like to know about, an online demonstration tab to show what the product would look like, and more links about the report that will be generated if information for the report is provided.
The negatives of this site there is no way to have a representative call the person inquiring, the only option is an email correspondence and some people would prefer to call a support person to ask questions; there is no free trial offer, and many companies want to try a product before investing in it; and there is no indication as to what type of customers are currently served, such as the names of recognizable companies.
Site 3
Positives of the site include a toolbar download if the product is chosen, a toll free number is available to call if desired, operating plans are available to view, examples of larger clients that the potential customer is probably familiar with are given as examples, and it appears that their experts will help set up your account.
Improvements to the page would be a search box, live chat help, and some specific information about the type of reports that the product would generate.
Negatives of the page are there are no demonstration models to view; there is a lot of self-touting and horn-blowing; but not much real substance; there is no way to leave information for the company to contact the person inquiring by email or phone, let alone leave a preference; and a free trial or some kind of satisfaction guaranteed so the person purchasing the product can be assured that there can be a refund if this product is not the right fit.
Site 4
Positives of the site include a toll free contact number; a free newsletter to learn about the company; links to some articles about the success of the site, and a little bit of color, making the site appear aesthetically pleasing to the eye.
Improvements to the page would be a way to help explain the graphic image on the right to the lay person and help make better use of the information that is presented, a free trial offer, a web-based demonstration of the product, and some information about how the site might work for specific customers through customization.
Negatives of the page are the confusing graphic information does not provide any real information about the company and its offerings; there are no examples of the type of clients already served, including recognizable names of larger companies or companies within the same industry; and there is no way for the company to reach the person inquiring, as there is no way for that person to leave their contact information, either phone or email.
Site 5
Positives of the site include a bold color design, logic and reasoning behind changes that are made; and its states it has precision impact, but how needs to be made clear.
Improvements to the page would be a toll free number available without needing to click a link; a free trial offer; a live chat agent; a search box or bar; a way in which a potential client could leave contact information, such as an email or phone number; and no indication if the product can be customized for the customer.
Negatives of the page are there is little actual information on the site, it is half information and half border; there are no examples of the types of clients that are already served by the company; there are no customer testimonials; it could be that the company has not yet had a customer; there is no way to see any image of the product or what it might appear to be, no links, and no way to view pricing options.
