SWOT analysis is a structured planning method used to evaluate the strengths, weakness, opportunities, and threats of different subject matters. When used in personal strategic evaluation, it helps in career development by taking advantage of my abilities, talents and uncovering opportunities. Strengths and weakness are usually internal while opportunities and threats are external (Simerson, pp67).
Personal objectives
Marketing has a sole purpose of helping out individuals and companies in management of change. A personal marketing plan is very important to harness and manage change. It enables one to plan on how to market commodities and to develop an effective working plan for the organization. In a world of changing technology, increasing competition and uncertainty in economic conditions, change is a constant factor.
1. Identifying my wants, needs, values, strengths and weakness.
2. Establishing and focusing on my critical life priorities.
We face many choices in life, some of which require making hard decisions. As options increase, we find it more difficult to allocate our resources. This arises the need to setting up priorities.
Values do underlie our success concept. These are attitudes and beliefs that form the foundation of our personal ethics. They determine our choices, actions and concept of success as they have a great influence on what we do. I must be conscious of the most important values in life to make informed and satisfying career decisions. My personal instrumental values are that I am ambitious, analytical, flexible, organized and realistic. My interpersonal instrumental values are that I am caring, objective, honest, respectful and principled. For my terminal values, I am well-groomed, safe and happy. These core values are the basis of my dreams and visions. Visions do give life meaning and purpose. It gives meaning to my everyday activities.
My mission as a marketer is – I am an ambitious, intelligent person who takes pride in personal growth, integrity and lifelong learning. I will pursue excellence in my career and embrace challenge that I face. Specific goals and objectives will be required to ensure that my visions are realized, and my values preserved. Setting up of goals acts as a framework to make my vision a reality. They should be attainable and realistic. My personal goals are:
Contributing leads that turn into sales and increasing engagement with various stakeholders.
After performing this analysis, I took the step of approaching my colleague Kevin about the marketing director's maternity leave. I proposed we both work together and use our strengths to cover the job's duties. To my surprise, He liked the idea. I know he presents very well, but he admits that he is usually impressed by my creative ideas, which he felt are far much better. Working as a team would create a chance to make our smaller clients feel even better about the service they're getting taking advantage of competitor's weakness in this area.
Establishing my personal marketing strategy mix
Promotion. I would give priority on personal selling and mass selling. . Target market. This is my marketing industry and companies I want my marketing mix to appeal to. My strategy will be to develop marketing strategies to appeal to multiple target markets. Preferred working location. Moving away from areas with significant levels of threat to those with promising opportunities. Focusing on turning around my weakness in areas of significant opportunities. This can be accomplished through appropriate defensive measures in areas you are weak. Capitalizing on opportunities that play to my strengths. This would enable me perform efficiently and effectively.
Evaluation alternatives.
Quarterly progress capture-: I will conduct it on a quarterly basis to review performance. It will cover progress achieved. Assessment and improvement indicators-: I would assess progress made to strengthen performance culture and organizational development in various categories. Costs-: This reflects my resources and values. They fall into three categories- time, money and energy. I would consider each alternative in terms of required resources. Identifying my obstacles leading to the development of steps to be executed with my strategies. Risk assessment-: It makes it easier for you to consider the implications of taking an unproductive route.
Work cited:
Simerson, Byron. Strategic Planning: A Practical Guide to Strategy Formulation and Execution. New York. ABC-CLIO, 2011
