Description of Business Audience
Description of Business Audience
Business success depends greatly on the behavior of its audience. As norm, businesses respond by identifying their audience, their preferences, as well as their capabilities and inabilities. A business audience refers to a group of persons that constitute a community of possible buyers of a specific product (Cram, 2009). Apparently, the definition, business audience is not every person that the business would interact with, but specific persons who are willing and capable of engaging in business deals with the business.
A major obligation of the marketers is to identify the socio-economic trends of the target audience. This factor is critical in developing strategies for marketing a given product. For example, a given audience prefers a specific product over the other; the marketers will devise a mechanism of influencing the audience to accept the next set of products. It is important to identify the behavior of the audience in terms of their response to economic forces.
Camiciottoli (2007) believes that information about the business audience is not only useful in planning, but also in designing business products. Companies often rely on information relating to the audience to develop products that suit their needs. For example, a beverage manufacturing firm would develop products that would suit the preferences and taste of the target audience. To develop products that would meet the demands of the audience, the company has to conduct some research about the targeted population. Information concerning the audience economic status, taste and preferences, as well as culture of the population would help in product branding (Cram 2009). Aspects such culture often influences the pattern of audience response to the business products. In conclusion, the information about the business audience is crucial in making a marketing plan.
References
Camiciottoli, C. B. (2007). The Language of Business Studies Lectures: A Corpus-assisted Analysis. New York: John Benjamins Publishing.
Cram, C. (2009). New Perspectives: Portfolio Projects for Business Communication. New York: Cengege Publishers.
Young, R. (2011). How Audiences Decide: A Cognitive Approach to Business Communication. London: Taylor & Francis.
