Executive Summary
Executive Summary
NGO Profile
Started in 2012
Business Summary
The purpose of the non - profit organization “Beauty for Cancer” is to help cancer patients in their fight with this disease, offering them support and constant hope through making them feel beautiful, despite the pain that they are dealing with. “Beauty for Cancer” accomplishes this goal by three mechanisms: photo – sessions, fundraising balls, or merchandising activities. We seek fundraising for any of these activities, significant for the objective of the “Beauty for Cancer” campaign.
Customer Problem
Cancer is a traumatic disease, causing unbearable pain and challenging the faith and hope for surviving for even the most optimistic of us. People suffering from cancer and their families experience unimaginable suffering and in the process of recovering they are also facing a depression period. What we can do to help these people is to let them know they are beautiful, let them see their beauty for themselves, let them find their joy for life in little things, by wearing a beautiful dress, an elegant necklace or by being admired in the photographs that we create for them in the most professional manner. We need to intervene by providing beauty therapy.
Products and Services
The “Beauty for Cancer” organization aims to deliver the light of hope to cancer patients through three mechanisms.
- Photo sessions (realized on people affected by cancer with the help of a professional team: make – up artists, designers, top wigmakers and talented photographers);
- Bi – annual Summer/Winter BC Art & Music fundraising Balls (where the photos of the cancer patients will be auctioned as art and the money raised will be used for sponsoring research for healing the cancer patients);
- Buy Light, Give Light (buying one necklace and donating one to a cancer patient, for sending hope, good wishes and light);
Target Market
Persons suffering from cancer are the target market of the organization, with a focus on those who are in the stage 4 or 3 of Cancer. Through the three mechanism the organization intends to make them feel good about themselves by seeing for themselves that they are beautiful and that they receive the support of their community, of people that they don’t know, who care about them and support their fight with cancer, by their contributions.
Marketing Strategy
The organization intends to create an integrated marketing strategy for this cause. This is why, it will use its blog, “Beauty for Cancers”, where current or former cancer patients can communicate by sharing pain and light in the same time. The blog is also a tool for raising awareness regarding the activities that we organize and asking for the support of sponsors. The professional photos of the cancer patients will be posted on this blog and there will be also created groups on social media platforms, in order to promote the organization’s fundraising actions and for gaining the more support from the users of these platforms.
Business Model
The aim of the organization is to involve the entire community and public opinion in this cause, each offering their support and their true involvement in the project. However, “Beauty for Cancer” is targeting the local businesses and national organizations and corporations as well as other donors for supporting the cause financially.
Competitors
Fighting against cancer should not be a competition, but a common work, a partnership. The organization does not have competitors, because its purpose is to make cancer patients feel beautiful, serving as an additional instrument in the cancer fight. “Beauty for Cancer” is helping and supporting other cancer associations to heal the patients, by bringing light and beauty into their life.
Competitive Advantage
The fact that there is no other organization that took this approach on cancer is the main competitive advantage of “Beauty for Cancer”. Another advantage is also the active involvement of the founder of this organization, who suffered from cancer and who knows the hard times that the cancer patients are going through and have the needed insights for bringing light and hope into their lives.
Flow of funds
References
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Feurstein, M, 2007, Handbook of cancer survivorship. New York: Springer.
Hiscock, J, Stoddart, E & Connor, J, 2009. Level 1 beauty therapy. Oxford: Heinemann Education Publishers.
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