Business Plan On Coca Cola Promotional Strategy

Coca Cola is a multinational company that deals with manufacturing and marketing of non-alcoholic beverages. The company is well known for its exceptional promotion strategies within the industry. The company utilizes various promotional strategies that make it to stand proudly relative to its competitors. First, the company utilizes communication strategy as one of its main promotion strategy. Under communication strategy, the company uses various elements to create awareness to about its products to its customers as well as persuading them to buy the products. Such element includes advertisements through social media, website, and commercials such as radios and televisions. Other communication strategy elements include public relations, sales representation and the uses of public campaigns. Advertising remains the most suitable communication strategy in Coca Cola Company.
In addition, Coca Cola uses product positioning strategy where its places its unique brands in the market before its competitors enter the market. This one of its best competitive strategy since it enters market when there is very little competition. Besides, the company also utilizes market segmentation as part as its competitive strategy. Through the strategy, Coca Cola segments its customers with respect to their geographical location, social classes and demographic factors. By so doing, the company is able to reach all its customers.
However, with the rapid advancement in technology, Coca Cola Company needs to focus on the use of content marketing for its products. Content marketing entails communicating with customers and prospects without selling the products or services. Thus Coca Cola need to focus on consistently providing its customers with valuable information that would woe them to become loyal. Today’s customer need to know more company’s information alongside an advertisement. Content marketing is a promotional strategy that can help Coca Cola to make its customers feel closer to them.