Location
My presentation involves the Me to You store which is a startup women’s clothing store that will sell clothes that are of fair pricing and clothes that fit women of all sizes and heights. It shall be located in Asia hence the clothes shall be designed to fit the tastes and the preferences of the women who live there and taking into consideration the climate. Future plans include franchising the retail store to the various stores in the country and other countries. To build the brand name so that it becomes relevant in the people’s minds at all times.
Target market
According to my analysis, the fashion industry is mainly focused to the youth and hence the need to understand the needs of all the clientele and make sure that we make clothes fulfill their various needs. We shall ensure therefore the variety of colors and fabrics that we use appeal to the eyes of our customers who are the youths. We shall strive to keep up with the changing trends in the society and the various trends that shall be taking shape in the world including inventing our own fashion trademark which shall be a way of marketing the company out there. The customers who are the youth have not established themselves in the world don’t have so much disposable income as they mostly depend on their parents income. This, therefore, shall call for a need to make sure that the pricing criterion of our clothes is not that expensive as we shall be targeting the low income earning families. The clothes will not therefore need to be too trendy but fashionable in that when the customers wear them they feel comfortable and smart at the same time, thus a happy customer in the end. The service level in the store will be high with us taking precautionary measures to ensure that our customers are treated with esteem and that all their needs are met. The clothes will be made with a clear vision of exposing the Asian cultural diversity to the world for the people to see it and appreciate.
Social responsibility
The retail store will have to the social responsibility of ensuring that the clothes are made in an environmental friendly manner. The waste shall be disposed off in the right manner and ensures that the environment is not polluted. The retail store shall get its employees from the community to ensure that the youth are employed at all times. This ensures that they are engaged in constructive work at all times. The channels of distribution include the use of its networks to deliver the clothes to customers to their homes, setting stores in various areas and selling their ides to the other department stores and stocking their products in those stores. There shall be a website set up to advertise the product to the larger world and online purchase enable including shipping of clothes to other areas. The quality of the clothes will be high, durable and fitting of clothes by customers before they make purchases shall be present to ensure good fit.
Conclusion
The retail store shall ensure high moral standards and integrity as these are the keys to a successful business. The main reason the retail store was established will be to maximize profits and this shall continue to be the main goal of the store. There will be a rule to ensure a good working culture where employees feel valued and this shall culminate to customers being served well and they shall hence leave the store happy hence, recommend the store to friends. I believe these recommendations and concepts will be acceptable in the fashion and design industry making Me to You a great market for many customers. I am grateful for the silence and attention which you have adhered to me throughout this presentation.
