Executive Summary
New York City Health Services Clinic or NYHSC is a medical and healthcare clinic located at the heart of one of the busiest cities in the world, New York City. It offers a wide array of medical services from simply primary health care services to more sophisticated premium tertiary healthcare services mainly to New York City residents. NYHSC does not only target those who are already sick because it also offers wellness and disease prevention programs for medically well individuals. Thorough analysis of the health and wellness market indicates that there is an already high and continuously increasing demand for health and wellness services, or a combination of both not only in the city of New York but also in all parts of the globe. NYHSC boasts of an excellent, carefully selected and highly trained medical and administration staff who are not only friendly and accommodating to the needs of the clients, but are also well-seasoned in their profession. At NYHSC, patients are never treated and referred to as “patients” because for the management, they are actually more than clients—they are partners. Because of this, NYHSC can well become the medical, healthcare, and wellness service provider of choice in New York City.
NYHSC will be a purely autonomous business entity independent from any form of business liabilities from investors and larger medical organizations based in New York City. Its first headquarters will be based in one of the busiest streets in New York, preferably near bigger hospitals and medical centers which could well serve as referral bases for the NYHSC’s line of medical, healthcare, and wellness services.
This proposed medical agency shall be duly licensed to operate by the United States, the corresponding state government and local government of New York. It shall be open to patients, regardless of their age, whose medical needs and requirements are covered in part or wholly by insurance companies.
Company Profile
The New York City Health Services Clinic or NYHSC is a medical and healthcare clinic is a mutually-funded medical, healthcare, and wellness clinic which is well in its developing or start-up stages. An 800 square meter plot of land has already been reserved in one of the busiest streets of New York, near some of the largest and most popular medical centers in the city. The company aims to provide top-quality and client-oriented primary, secondary, and tertiary healthcare services to its target market who are basically people of all ages in the city of New York with or without a diagnosed medical condition. The company’s headquarters would lie on the top 2 floors of the planned and proposed 12-storey building, providing clients, and potential investors easier access to the type of operations that NYCHS is into. Some of the major services being offered by the company include but are not limited to the following:
- General Medical Checkup – Consultation
- Basic and Computer Assisted Diagnostic Procedures
- Social Work and Services
- Skilled Nursing Services
- Personal Injury Case Management
- Insurance Company Case Management
- Occupational Therapy
- Physical Therapy
- Speech Therapy
- Secondary and Tertiary Medical Services
- Allergy and Asthma
- Anesthesiology
- Cardiology
- Dermatology
- Endocrinology
- Gastroenterology
- General Surgery
- Hematology
- Immunology
- Infectious Diseases
- Nephrology
- Neurology
- Obstetrics and Gynecology
- Oncology
- Ophthalmology
- Orthopedics
- Otorhinolaryngology
- Rehabilitative Medicine
- Psychiatry
- Psychology
- Pulmonology
- Radiology
- Rheumatology
- Urology
The company’s will be headed by the chairman and CEO (Chief Executive Officer); under which would be the CMO (Chief Medical Officer), the COO (Chief Operating Officer), CTO (Chief Technical and Maintenance Officer), CMO (Chief Marketing Officer), and the CFO (Chief Financial Officer). Each officer under the CEO would represent one major department of the company, which in turn would be responsible for handling one of the major aspects of providing medical, healthcare, and wellness services to its clients, plus all the necessary efforts for such services to reach their target market and for the target market to be informed of the availability and all other pertinent information about such services (mainly through the efforts of the marketing department).
Healthcare Industry and Service Overview
The healthcare and medical services industry have proved to be one of the most, if not the most resilient, business industries among others. The greatest economic depressions that affected the United States economy may have drastically affected other sales-oriented business sectors such as the insurance, banking, mining, and trading industries. The healthcare and medical services may have also been significantly affected but certainly on a considerably lesser extent because no matter how big a deal the current economic crisis or depression is, there would always be people who would get seek; who would want to stay in their best shape and be healthy; and who would require urgent or regular healthcare and medical services from reliable service providers such as the NYCHS.
According to a healthcare industry forecast in Hoovers, “the demand for health care services is driver by demographics and advances in medical care and technology; the profitability of individual companies depends on efficient operations and in the case of many nonprofit healthcare providers, obtaining grants, and federal funds; large companies have advantages in accessing the latest medical research, buying supplies, offering a wide range of services, and negotiating contracts with health insurers while small institutions can compete successfully by serving and targeting a limited geographical area, offering specialized services, or building a local reputation for quality care; in general, the medical and healthcare services sector are highly fragmented with the top fifty continuing to generate about 15 percent of the revenue” . Based on the statement release in the forecast, the top fifty healthcare organizations would most likely continue to underdog the smaller and more recently established organizations such as NYCHS in terms of almost everything. However, that is not equivalent to saying that smaller and startup organizations would not have the chances and opportunities to climb up the organizational ladder. In general, the industry should continue to benefit from ever-increasing demands for healthcare, medical, and wellness services, considering the fact that the geriatric population or the baby boomer population is on an almost exponential and continuous increase.
Competitive Analysis
The NYCHS management never intended to compete with the more established medical organizations or simply get a fraction of their share in the market because that would be tremendously hard and even next to impossible to do, especially when the truth that the top medical organizations beat smaller and startup medical organizations in almost every aspect of business management hands down. What the NYCHS management is planning to do is to focus on providing high-quality and client-oriented medical, healthcare, and wellness services to its clients, aiming to build a solid local reputation along the way and as time go by. This built-up reputation would then serve as its ticket to get involved in market games with the bigger medical and healthcare services industry players.
Venue and Pricing
Accessibility, potential for high building traffic and utilization, and convenience for the prospective or target clients are the top three factors that the NYCHS management has considered in choosing the most viable location for the clinic and headquarters. To begin with, the clinic and headquarters will both be housed in the same building. The first 10 floors from the ground shall be dedicated for all clinic-related rooms and offices while the top two floors shall be dedicated for the headquarters. The headquarters and clinic will have common access to all underground floors and other building amenities. The 12-storey planned and proposed building shall be located in an 800 square meter plot of land in Sunset Part St. New York City, New York. The management would make use of the current medical, healthcare, and wellness services prices around the area as reference to its own prices. Being a startup company with an undeniably less than solid reputation in the industry, the management will make use of a price range that is 5 to 10 percent lower than that of its competitors.
Service Delivery Plan
The NYCHS plans to deliver its service primarily to populations residing within a 90 mile radius from the NYCHS main office. The business will cater to anyone within that range who has referral from doctors and other types of medical professionals, covered or uncovered by health insurers. The company also offers a home-care program for most of its primary and secondary healthcare services.
Human Resource Plan
The NYCHS management team treats human resource management issues very seriously. The team plans to fill up the vacant medical and administrative job positions by recruiting a well-credentialed, outgoing, and if possible, highly-trained workforce. A higher level of attention to detail would of course be given to the screening process for individuals who would make up the medical staff as the quality of medical, healthcare, and wellness services would most likely be dictated by the expertise of every single person in the medical team . However, that is not to say that the screening process for the administrative job vacancy applicants would be taken for granted because they are in fact an equally important workforce division in the company for they would be responsible that all business processes (e.g. patient and medical staff scheduling, etc.) would go as planned and as smoothly as possible .
Financial Plan
References
Bond, J., & Bond, S. (2010). Review on United Nation's International Standard Industrial Classification of all Economic Activities, Rev. 3. Journal of Sociology and Healthcare, 3.
Cambria, E., Benson, T., Eckl, C., & Hussain, A. (2012). Sentic PROMs: Application of Sentic Computing to the Development of a Novel Unified Framework for Measuring Healthcare Quality. Expert Systems with Applications, Elsevier, 3-12.
Hoovers. (2013). Health Care Sector Report Summary. Hoovers a D&B Company.
Tulenko et al. (2009). Framework and Measurement Issues for Monitoring Entry into the Health Workforce. Handbook on Monitoring and Evaluation of Human Resources for Health. World Health Organization.
