Communication Campaign
In accordance with the company's goals, objectives, and mission, as the chief communication officer, I will plan and develop a comprehensive plan for requesting a new budget allocation and human resources. Communicating with the necessary department is important. The initial contact is the financial division with a notification of an extra budget allocation. Secondly, it is a communication to the human resources operations for allocation of additional two people for the communication department (Argenti, 2012). Finally, I will communicate to the director of operations about the plan and the allocation need of an extra budget and manpower. This move will prompt an initial communication to the necessary division for support and allocation of resources.
Arguments
The primary arguments to employ in this scenario are many, but the logical arguments are those based on corporate strategies. For instance, the mission of the company is to develop tomorrow's technology fully. To fully support the company's mission and value of being a leader in the electrical community, there is the need of allocation extra budget and manpower (Argenti, 2012). As a second argument, I will use my aim of incorporate and campaigning to the consumers, thus, widening their glimpse of technology and how to benefit humanity. These are some of the logical arguments to develop towards a potential allocation of resources and supporting the company’s vision for its products and services.
Allies
Looking for business partners is an essential aspect of promoting business. Advertisements could be the faster way of looking and attracting potential support. More importantly, I will go the communication and corporate management to look for allies. This is the section of any corporate organization that has diversity and integrate organizational goals and objectives (Cornelissen, 2014). They have the unity to look at the image of the company and what lies in fulfilling organizational goals. Through corporate leadership and communication organizations, it could prompt potential allies towards the objective of communication.
Lobbying Organizations
Mostly, resistance and rejection may arise from the human resources divisions and organization seeking to have a monopoly in the market. These organizations are among the organization’s competitors in the local and international markets. Supporting, implementing and developing logical support could increase and promote leadership (Argenti, 2012). This is the actual, necessary and essential features to improve and promote communication in accordance to supporting organization growth. Monopoly based organization will object the campaign while some institutions may reject the advances.
How to create Allies
Giving them incentives could make allies out of them. It is important in the foundation of business to use different strategies to gain an idea and push for a reformation or policy. In this case, it is important to include the needs of the organizations, while coordinating the necessity, importance, and means to promote one's business ideas (Cornelissen, 2014). To foster allies and persuade for their support, I will present the communication plan and its benefits.
Budget and Corporate Strategic Plan Goals
Alignment of business goals, budget, and corporate strategic plans an ideal means of supporting and creating an assessment of benefits and any associated risks. Addressing the corporate goals and using the budget to reflect how to achieve the goals could motivate its value (Cornelissen, 2014). This strategy is the necessity and methodology of presenting and supporting the value of corporate support. The need is developing and gaining the necessary resources to promote and support corporate strategic goals.
References
Argenti, P. (2012). Corporate communication. McGraw-Hill Higher Education.
Cornelissen, J. (2014). Corporate communication: A guide to theory and practice. Sage.
