Business Plan
For this business plan I found that product advertising would be the best course of action in my proposed advertising campaign ("Promotion Decisions" 536). The products (food) would be the primary interest of the consumer. By emphasizing that these products that differ from those of fellow competitors, this business can draw consumers to the restaurant.
Sample Copy Advertisement for George Restaurant
Looking for quality Arabic food at a good price without long waits? Come to George’s the freshest, highest quality dining at affordable price. Stop by our restaurant area for mouthwatering traditional Arabic dishes. Open seven days a week for your convenience with no reservations needed. Our Belgian fries have been voted one of the “Top 10 Guiltiest Pleasures” by Indiana Dining Magazine. Stop by any enjoy our 6:00 early bird specials for a limited time only throughout November.
I feel that this copy would fit within the criteria because it identifies the problems: lack of affordable Arabic food, and long wait times at competitor’s restaurants ("Advertising and Public Relations" 545). It recommends that George’s food is very affordable and no reservations are needed. The benefits of the products are their freshness, good taste, and traditional. These claims are substantiated by a local magazine that raves about the quality of the food. The ad asks the buyer to come eat at the restaurant and ads incentive by specifying that they can save more by benefiting from their limited time specials ("Advertising and Public Relations" 545).
Works Cited
Advertising and Public Relations. 545. Print.
Promotion Decisions. 536. Print.
