CanGo is a company that specializes in e-business such as online selling of books, gaming services and videos. Since its inception in 2006, the company has worked towards proving a combination of online services on music and reading. CanGo thrives on a set of strengths and opportunities that come its way. However, there are weaknesses and threats that the company faces in its pursuit of achieving its strategic goals.
The talented staff at CanGo is strength in that every member of the team is dedicated towards achieving the strategic goals. The company benefits from the teamwork between all associates and their expertise in its effort to develop new ideas and technology. CanGo also enjoys its status as an existing book selling business. This helps because it only requires expanding the business to include online video games. This has helps cut down on startup costs. The company’s willingness to improve is strength because it promotes efficiency.
CanGo faces several weaknesses that inhibit the achievement of its strategic goals. The company has no SWOT analysis to determine its advantages and demerits from in and out of the company. CanGo has no elaborate strategic plan to define its future goals. Its lack of a mission or vision is proof that the company may deviate from its sole objectives. Finally, CanGo lacks proper leadership to allocate duties and give employees direction. A project manager is needed to ensure all the strategic plans are implemented effectively.
Outside the company, CanGO has lucrative opportunities to exploit. The company can embark on expansion to other countries such as China, which have huge e-business potential. There are also potential investments such as ASRS, which will be helpful in enhancing quick information access. The company also has the chance to adopt a Val System II, which will aid in studying consumer behavior. The system will also help in consumer research and enable the firm reach its target customers with ease.
There are some external threats that inhibit CanGo from achieving its potential in e-Business. The introduction of new levies on internet sales is likely to reduce its revenue. The market has many rival firms such as Blizzard, Activision, Zynga and Amazon hence; there is stiff competition. This also reduces profits and revenue. The company is also threatened by the exit of integral team members. These members are likely to leak out business information such as security details, which would compromise the company’s competitive status. CanGo should introduce a privacy measure where employees are not allowed to expose any company details to unauthorized persons.
Therefore, CanGo is an e-Business company with a promising future. The company has several strengths and faces lucrative opportunities as it seeks to achieve its objectives. However, the weaknesses within and threats from without the company are likely to inhibit the company’s progress. The management must find ways to nullify the weaknesses and threats while exploiting the strengths and opportunities.
