One believes that the letter of Steve Jobs to the iPhone customers is an effective business communication. The first point that one wishes to stress is that Apple did not ignore the complaints of its customers. This means that they are aware that they are accountable for their actions. There is no denial on their part which shows that they are concerned with the satisfaction of their clients. The letter is direct to the point or straightforward. It addresses the issue right from the start. It is very clear and concise. There are no contradictory statements. It gives accurate information. The letter is focused on the issue on hand; thus, the message that Jobs wants to convey is not lost. A noteworthy quality of the letter is it evokes a sense of honesty on the part of Apple.
Another reason why one considers the letter an effective business communication is because although it was written in response to customer complaints, Jobs was able to use the letter to further promote the company. He was able to emphasize that Apple always has the best interests of its customers first and that they are the company’s priority. It highlighted the satisfying service that Apple offers its clients.
Exemplary customer service is exhibited in the letter. Aside from giving an explanation on the reduction in the price, Jobs even offered to give the disgruntled iPhone customers a $100 credit which will somehow appease them.
Lastly, the apology given by Jobs to the customers will definitely go a long way. One observes that the company was not afraid to apologize even if they were convinced that the price reduction was reasonable. Most customers will appreciate this from corporations whom they perceive to have put one over them.
Overall, one believes that this letter by Jobs has the qualities of an effective business communication.
Works Cited
Noupe Editorial Team. "12 Secrets of effective business communication." 26 February 2010. noupe.com. Web. 5 October 2013 <http://www.noupe.com/how-tos/12-secrets-of-effective-business-communication.html>.
