Question 1
The enterprise conducted a lengthy and detailed research that lasted for 2 years and which costed the company up to $ 10 million. The aim of this research was to identify what most customers valued or rather derived satisfaction from. The results were that the attitude of the service provider towards the client together with the convenience of the transactions among others is what the customers derived satisfaction from. With this in mind, the management of the company can now be in a position to inform its workers of their customers’ expectations that are to be met to minimize any deviances. Therefore, the uniqueness of enterprise in this is that it knows the customers expect of them after conducting such an activity as compared to other firms which offer services without having in mind what and how to offer.
Enterprise was different from other similar companies in terms of the composition of its human resource. This company hired many graduates from universities as compared to other firms. Many people who are hired are majorly the product of employee referrals. The characteristics of those to be hired by the company was that one should be goal oriented, able to solve problems flexible and possession of various skills such as leadership together with communication and also sales together with customer service.
This organization did not target the “best” or the “brightest” student in the process of hiring as is the case for the usual recruiters. Therefore enterprise is unique in that it aims at selecting all rounded candidates to fill the available job vacancies regardless of their performance. These students are said to be all rounded in that they poses multiple skills. Enterprise also gave students an opportunity to build up their careers only if they were willing to learn as they give their best at work.
Question 2
Enterprise decided to put in place an hourly car rental service. This programme provides “virtual cars” to his clients. It then introduced car sharing among business i.e. Business-business sharing of cars in the year 2007 in conjunction with a brand that is separately linked and also loose. The aim of the introduction of car sharing was basically to meet the demands of its customer’s in that the supply should meet the individual’s demand thereby getting rid of shortages as the cars were “virtually available”
The technological system for the enterprise was upgraded in 1990’s.In order to meet the needs of the client; a customer relations feature for the management was included. This came in handy since the organization was in a position to directly interact with its customers thereby meeting their demands.
Question 3
Enterprise preferred purchasing its vehicles from any manufacturer who was able to meet the needs of its clients. This company took this move having in mind that it will incur any risks that may be associated with selling a second hand car. Many of enterprise’s fleet was majorly “risk cars”. The used vehicles were then disposed when such a time came. Some were sold through auction, others through salvage and some were also sold to its consumers. This was a profitable venture as summarized by Andy in that he says that knowing how and also where to purchase, sell together with rotating the fleet has confirmed to be profitable for enterprise.
