Case Study On Marketing Concept

Arguably, “marketing concept” is one of the oldest philosophies that has been around for many decades. As a matter of fact, many companies and business have employed the philosophy of the marketing concept in undertaking its’ activities. It is crucial to comprehend that marketing and marketing concept are two different issues. Marketing concept is certainly a business philosophy. It is a philosophy in business that focuses on how firms ought to carry on their operations. Therefore, the analytically marketing concept is an integral and goal-oriented philosophy that is practiced by manufacturers and producers of services and goods, which focus on customer satisfaction at the expense of the goals of the producing company.
The marketing concept believes to the needs and desires of the targeted market should be satisfied and determined so as to achieve the goals of the producer. Perhaps, based on the philosophy “marketing concept” the attainment of producer goals is directly related to how the needs of the consumer are satisfied. The philosophy is a genuine anxiety for the various consumer welfare, as well as adequate fulfillment of the needs of the consumer. The marketing concept has undergone many changes; this is because it has evolved to incorporate consumer orientation, production stage, and selling stage.
At every stage that makes part of marketing concept activities vary, but the main intention is tom satisfy the consumers. During the selling stage, most of the emphasis is given to the product. In comprehending the marketing concept, the company uses this philosophy to manufacture the product then later figure out how to sell the product and make profits. In addition, during the marketing stage, the organization identifies wants and continuously identifies ways and strategies that will guarantee profitability, as well as satisfying the wants. The company’s orientation is enhanced through internal marketing orientation, emphasized by the company through satisfying the wants of the buyers.
In a more critical aspect, marketing concept challenges various concepts such as production concept, selling concept and product concept. It holds that the achievement companies goals and objectives entail the company being more competitive and effective than other competitors in communicating, creating and delivering customer value and wants to the targeted customers. This philosophy rests in various pillars such as profitability, customer needs, integrated, and target market. The philosophy “marketing concept” represents the modern changes in the orientation of businesses. In addition, “marketing concept” is a clear foundation for the attainment of competitive advantage, since it establishes a consultative selling strategy.
Undeniably, the marketing concept is a philosophy that tries to link the capabilities of an organization with various wants of the consumer. It is a fundamental idea and philosophy that an organization prospers and survives by meeting the wants and needs of the consumer. In the core aspect of the marketing concept, there are various fundamental bases. One of the crucial bases when focusing on this philosophy is the issue of customer orientation in carrying out all business operations. This implies that every action that goes on in the company must assert the maximum importance to the customer. In addition, the company will remain attached to the philosophy “marketing concept” by putting maximum effort. It means that everyone in the company must believe in philosophy and practices its’ principles. The goals and objectives of the company must be achieved by focusing on the customer. The company has to remain profitable as it continues to carry on with the philosophy.
The “marketing concept” seems to thoroughly apply in the firms today. Every organization always struggles to achieve competitive advantage, which in the real sense can be achieved by satisfying the consumer. The consumer in every business aspect is the important factor that determines the success of the consumer. In the 21st century, competition has become very stiff, and based on the meaning of marketing concept, it is the best philosophy to apply.