Dear xx,
Thank you for accepting our request, and allowing us to supplement our studies, on organizational change, by interacting with, and discussing with your personnel, their particular department’s action plans and challenges they may face as they move forward with the new corporate wide branding and marketing initiative: “A Healthy Choice”.
As graduate students at the University of South Carolina’s School of Business, it is our project’s goal to concisely show and support how an organization – such as yours – plans and executes – major shifts in marketing strategy in order to increase company/product awareness, and ultimately positive profit returns. Thank you in advance for this opportunity and for your company’s time and efforts in assisting us with this project.
The following encompasses the information and personnel we would request, to have access to, in order that we may more fully understand your new “A Healthy Choice” strategy and how you will be – as a corporation – cohesively executing it.
Marketing Department: Interview and engage with key stakeholders in the Marketing department’s chain of command. We expect that this should assist us in determining how major marketing messaging and product placement initiatives, are formulated, sourced, and adopted by, your overall departmental marketing structure.
Public Relations Department: Interview Public Relations department’s personnel in order to identify those who may directly be supporting the Marketing Department’s new “A Healthy Choice” product strategy. Ascertain Marketing and PR department’s major sources of cooperation as a lead into support of the corporation’s new initiatives.
Advertising / Graphics Design Department: Discuss with appropriate departmental personnel how timely and appropriate interactions with the Marketing and Public Relations departments affect and/or hinder, their ability to produce the expected new messaging posters, handouts, menus, collaterals, advertisements and other media related materials.
Financial Considerations: Access to and interactions with financial and accounting personnel, will allows us gain their perspective on how shifts in marketing messaging may affect the corporations overall financial stability, profitability, and growth goals.
Other Key Stakeholders: After conferring with the above mentioned personnel, we shall focus on, and determine if, there are any other key participants that we conclude are to be interviewed. Our initial analysis may expand to incorporate if and how other contributors - shipping department, outside vendors - required timely participation may contribute to the success of the corporation’s new product messaging goals.
Corporate Officials: Finally, we would like to have access to, and interview, key corporate officials, in order to, fully supplement and support our project. Corporate officials’ perspective on how differing departments coalesce and co-operate with each other, in order to achieve a corporate wide initiative will ultimately prove, and support our conclusions.
PROJECT CONCLUSIONS
As a higher educational course group, it is our intention and stated objective, to intrinsically comprehend, and clearly state how a corporation, such as Flame Broiler, identifies new marketing strategies and messaging. Further, we seek to as well succinctly understand how corporate objectives are effectively, and, successfully executed utilizing the required in-house resources, and/or outside vendor infrastructure.
TERMS OF AGREEMENT
We shall adhere to strict confidentiality as it pertains to all data, personnel, and/or any other information we may have garnered, during our access to Flame Broiler’s various corporate personnel. Our project analysis and statements will not disclose anyone’s particular names, titles and/or other private corporate information.
AGREEMENT
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Corporate Officer’s Name and Signature:
