Abstract
This case study will examine the challenges that the Porcini Inc Company is undergoing and conduct a study on the possible changes meant for implementation to meet the competition that is being brought forth by the rival fast food restaurants. This paper will also identify the changes that should be initiated to improve on the company’s growth through an increase in the number of sales which will be achieved through identifying the gaps that need to be filled in order to achieve the desired success. Recommendations will also be highlighted in relation to the changes that need to be passed to try and improve on the company’s image.
Executive summary
Despite the growth that the Porcini Inc. cooperation has had in developing its chain of restaurants, it is evident that there are matters that may not have been put into consideration. This is from the perspective and the challenges that it encounters in trying to develop a brand and making it as successful as other food restaurants. The executives in the company tries to make this possible through introducing a new chef into the restaurant and other strategies that are aimed at making it among the best restaurants in the United States despite the competition that is posed by other leading brands. Despite this, there are issues need to be put into consideration in order to make sure the implemented strategies are effective. This is through ensuring that they serve their desired purpose.
For there to be changes in the number of sales, improvement is inevitable. This is essential in making sure that porcini made the relevant changes to achieve the desired goals. This is through identifying the problems that they were encountering as cooperation. Proper analysis that would lead to them identifying the problem could only be carried out through evaluating the services that other leading brands offered that they were not offering. This would help in identifying and evaluating the possible measure that could be implemented in order meet the needs of the customers that they intended to serve.
Background
There are changes that need to be implemented in any given cooperation after a period time. This is because; in different businesses there are changing customer needs that need to addressed to provide customer satisfaction. Customer satisfaction is a significant factor that needs to be considered when developing a business strategy. This factor can only be achieved through proper evaluation, which is aimed at identifying the customer group that the company intends in satisfying. However, it is evident that the porcini cooperation lack proper strategies, this is through the numerous changes that they at implementing at a go. It is clear that, when developing a proper strategy, there is need to ensure that all the possible strategies are evaluated to give the end results of what may be achieved if the given strategies are implemented. In terms of the strategies that porcini executives try to draw, there lack clarity on what is to be achieved, and there is no proper analysis conducted. This is through failing to identify a particular purpose. Purpose is essential in ensuring that there are proper strategies drawn that will evaluate all changes and implications that may arise following the implementation of a given of the changes that they intend to make.
Problem statement
Despite the changes that porcini executives try to implement, there are issues that need to be addressed to ensure that there are proper solutions are arrived at. Following the difficulties that porcini restaurants have encountered, it is evident that the fast food restaurants have put up a stiff competition in the food industry. This is due to the strategies and the reputation that fast food restaurants have maintained over the years. The food restaurants have been in business in many years considering the number of years that the Porcini restaurant has been in operation. This is also a factor that has contributed to the stiff competition that has been maintained by the fast food restaurants despite the nutritional and the kid of food products they serve.
Analysis
Porcini restaurant tries to beat this competition by trying to establish healthy meals that people may be willing to buy due to their nutritional value. However, despite the nutritional value that these food substances served in porcini restaurants have, there are still changes that need to be implemented. In order to meet the competition that is being provided by established fast food restaurants like Mc Donald’s, there is a need to identify more gaps in the marketing plans than the ones that have already been established. This will be relevant in making changes that will have a significant impact on the objectives that the company’s executives and the company aim at achieving in general. This is because all the strategies that are being made are aimed at increasing the number of sales that will result to an increase in the revenue being generated by the company’s restaurants. The introduction of a top chef in the preparation of a new and better menu may not have been a very good idea. This is because; the number of sales may not be necessary increase due to the introduction of a new chef who is thought to increase the number of sales. The company’s objectives can only be achieved through proper marketing strategies.
Recommendation and Conclusion
The increase in the company’s overall performance can be greatly influenced through ensuring that the executives can identify the challenges that are being forth by this competition from fast food restaurants. There is also need to take into consideration the possible changes and strategies that the rivals may have taken which has led to the success that the rival competing companies are currently experiencing. This will help in setting up better strategies which will identify the possible gaps that they may not be fulfilling, this will be essential in setting up strategies that may have a significant impact in the development of the company.
The company needs to make improvements in reference to the convenience and the location of their restaurants. This is because, in the modern society, many people are busy with their lives. This entails that most do not have time to relax and wait for their meals to be prepared. This is where the fast food restaurants have been able to beat other restaurants such as porcini. This is due to the efficiency in providing food for their customers urgently and at pocket-friendly prices. This is evident from the kind of foods that are served as fast food restaurants that are very different from the ones served at porcini restaurants. The location of the porcini restaurants also needs to be shifted and established in busy areas. This will be good for their business since they will be able to catch more clients in such areas. This is evident through the strategic positions in which fast food restaurants such as McDonald’s have established their restaurants. They are put up in designated destinations where many people are likely to pop in and have their food in a convenient manner. More people are likely to go with convenience instead of the nutrients’ richness of the foods. This is made evident through the continuous success that fast food restaurants have had despite the little nutritional value in their foods.
