Compare the business models and areas of strength of Apple, google and Microsoft?
Microsoft, apple and google are the three major companies with major stakes in the mobile services, computers and the internet services all over the world. The three are prime competitors with each trying to get a lion’s share of the market niches. However they are all known to prevail in an area respectively.
Microsoft dominates the computer and PC field, the company has developed the best operating systems, and computer application programs. For a long time now, Microsoft has been the leading supplier and developer of user friendly Windows operating system and the reliable and easy to use Microsoft office suite. In essence, the organization has a niche in the PC and portable computing both in hardware and software provision. Additionally, it provides cloud computing, one of the emerging technologies in the computer workstation and internet synchronization. On the other hand, the apple company is more concerned with mobile platforms. They are the leading developers of mobile phones with the iPhone, tablet and smartphones being the major devices they produce. The nature of Apple products carries a sense of identity with customized operating systems, functionalities and capabilities. This customization makes it a unique product and also enhances market niche. Additionally, Apple devices are installed with custom operating systems the Mac Os. Google has for a long time dominated the internet marketing. It has the leading search engine in the internet. Additionally google has developed an operating; android that is used in smart phones and tablets.
Whys is mobile computing so important to these three firms? Evaluate the mobile platforms offerings of each firm?
There is a significant change in computing trends over the last years with indications of mobile computing taking over in the next few years. In view of this fact, mobile computing is important for these three firms. Despite the fact that Apple is the leading provider in the mobile computing field, the advancement in technology and mobile computing will force the organization to improve its services to cope with the competition it’s going to face from the other firms. Google has also created a niche in the mobile computing field by developing the Android operating system and also offering app stores for mobile devices. With stiff competition from the Apple Company, google must further identify new mobile computing ventures to enhance its stake in the mobile computing field. Microsoft will eventually be edged out of the computing industry if it does not venture into mobile computing, this is due to the simple fact that mobile computing will be the major form of computing in the near future. Due to this fact, Microsoft has started venturing into mobile computing by developing mobile computing software and devices also offering cloud computing capabilities in the majority of their recent platforms.
What is the significance of mobile applications app stores, and closed Vs. Open app standards to the success or failure of mobile computing?
Mobile applications, app stores and app standards will eventually determine the level of success or failure of mobile computing. The firms offer varying mobile app stores that determine the performance of the devices and the ability to satisfy the user needs and demands. Google and Apple are better providers of mobile apps and application standards in the mobile computing environment. The two however operate on different standards, google offers the android operating system to other smartphones at no costs but also spreads its advertisements through these devices. This enhances growth and development in the mobile computing field. Apple on the other hand have a closed app standard which limits the devices using MacOs to Apples’ applications only. The use of open app standards promotes expansion and growth of the mobile computing as opposed to closed app standards.
Which company and business model is most likely to prevail in this epic struggle? Explain your answer.
Several aspects determine the performance of each firm in the provision of consumer internet experience. Determining the company that will prevail is basically dependent on the current internet control and reach. Google is the leading internet search engine and provider of internet advertisement, its expansion and venture into mobile applications and mobile computing will eventually put it ahead of the other firms due to its versatility and consumer experience. In view of this, google will most likely prevail.
What difference would it make to a business or to an individual consumer if Apple, Google or Microsoft dominated the internet experience? Explain your answer.
The domination or prevalence of one of the firms creates a monopoly and reduces the chances of competitiveness in the field. Additionally this minimizes the enhancement of experiences in the internet with such a monopoly.
Reference
Apple, Google and Microsoft battle for your internet experience. (n.d.). Information technology infrastructure.
