Taking into account that Red Post, an American chain of restaurants, has opened up a branch in China, its top management will have to consider cultural patterns of the new place. Various consumer behaviorists have concurred that consumers usually follow predictable patterns in ordering foods and drinks. This is very true especially for those customers that are still rooted in their cultures like those in Shanghai where the new restaurant has been opened. Therefore, this study will develop modules that will be used to teach graduate and blue collar employees and the community or future employees about cross cultural concerns in Hospitality industry, as regards the Chinese branch.
- Graduate in Managerial Sections
- The reason for the company’s expansion in China
- The likely cross cultural problems in the expansion
- The reason why cross-cultural is a big issue as regards dining and food selection in the foreign restaurant
- The likely challenges of cross-cultural convergence in the restaurant between people from different cultural backgrounds
- Leadership challenges
- Communication challenges
-Individual personality challenges
- Language problem between the management and local employees
- Organization structure challenges- as some of Chinese citizens will have to be incorporated in the management.
- Solutions to challenges for proper and synergetic expansion
- Building awareness about how local dine and select their dining products
- Learn about the setting the local people enjoy to be in a certain restaurant, taking into consideration important days and events that these people really value
- New training and development, especially for aspects that involve Chinese people such as language, foods, drinks, dining habits and so forth.
- Realizing the firm’s potential in the area by comparing itself with other firms that have previously excelled or not.
- Relevant theories that explain consumer behaviors in a cross cultural setting
- This should include income levels of some people and norms that control the way they select certain foods and how they dine.
- A success story from one of the branch manager in Malaysia
- For Blue Collar Jobs
- Chinese cultural values regarding work place and dining
- Major foods and drinks predominantly ordered by the locals
- Influences of major cultural events and days to their dining habits
- Types of music the Chinese people like while dining.
- How to furnish the restaurant with images of Chinese cultural aspects- In this regard, think of publicity pictures of the liked figures such as Chairman Mao, and those of workers and soldiers of workers.
- Other atmospheric factors such as the Great Cultural Revolution songs, dances and performances
- Integrating the old cultural norms with upcoming generation and the old generation in the restaurant, and therefore introducing snacks
- How certain employees are already coping up well with the new customers.
- Future Employees/ The Community
- The company’s name, mission, vision, values and branches
- The company’s general offering, that is food and other dining services
- Its goods and service offerings specific in the Chinese restaurant
- Other services products such as parking and swimming
- Corporate structure, if the company is particularly private, partnership or public
- Disclosure of financial performances, in this case revenues, profits, tax filings and assets
- The company’s previous relationships with customers, employees, government and other stakeholders in other countries
- Its expected relationship with stakeholders, especially local employees, customers and authorities in China.
- The company achievements and milestone, including success stories and bench marks
- Employees as people who make the business to run- discuss how the company cares about diversity, engagement, inclusion and training and development to keep employees’ morale high.
- Exemplary employees from China who have made the company quite proud in other countries of operation.
