Coca Cola Case Study Examples

The article begins by noting that Coca-Cola is the world leader in the soft drinks industry with Coca-Cola, Diet Coke and Sprite as some of its leading brands. It has a presence in over 200 countries through its associate bottling companies. According to Mr. Kent, the Chief Executive Officer (CEO), Coke’s strategic vision is encapsulated in the close relationship between Coca-Cola, its bottling associates and host communities by way of Coke’s Corporate Social Responsibility activities that target communities and the environment. Moreover, the company’s manifest for growth targets reinvigoration and inspiration of employees towards growth and development of competitive and quality brands. The CEO concludes by asserting that Coke’s expansion in the global market is a product of collective and creative employee participation and proximity to the customers and this is what will create sustainable growth.
- What seems to be Muhtar Kent’s attitude towards Coca Cola’s local communities, its brands and its people?
The CEO holds Coca Cola brands, people and local communities in high regard because he acknowledges that Coca Cola brands succeed where communities bloom and that the company is built on its brand and people. Moreover, the company is committed to inspiring its employees and associates towards growth and that this can be achieved through concerted effort. Finally, Coca Cola continues to build its brand portfolio thus implying the company has been successful.
- Using Theory X and Theory Y describe Kent’s management attitude.
- What determinants of job satisfaction are mentioned by Mr. Kent in his description of the firm?
In his description of the firm, Mr. Kent mentions a number of determinants of job satisfaction. These include valuing and encouraging employees’ participation and contribution to creation and improvement of brands, locating employees within the communities they work in and inspiring them towards more creativity and innovation.
- Does Coca Cola help employees develop self-concept?
Employees are given opportunities to develop beverage concepts and to share knowledge with their colleagues. This means that an employee who has his or her own ideas on how to improve the quality of products within the company has an opportunity to incubate, develop and implement the idea with the strategic support of Coca Cola and its workers. Encouraging creativity means that employees are motivated according to Theory Y of management.
- How are values illustrated in this case?
In this case values of accountability, integrity and collaboration are illustrated from the indication that Coca Cola participates in Corporate Social Responsibility because it values its customers and the environments they live in. Moreover, passion, diversity and quality are illustrated in the worth the company places on its employees and the role they play in Coca Cola’s growth and development.
- Coca Cola and Mr. Kent’s vision statement and manifest for growth do not seem to directly approach the issue of spirituality in the workplace. What guidelines could he and Coca Cola employ to rework these statements to address the issue of workplace spirituality?
Spirituality is very important to the workplace because religion, in most cases, inculcates values of honesty, diligence and commitment in the employees. Consequently, Coca Cola should ensure workers are given opportunities to gather for religious functions within and without the organization. Similarly, Coca Cola can create room for company religious counselors (chaplains) in cases where workers are not able to access services from outside the organization.
- Coca Cola is a Multinational corporation (MNC). What level of moral development and global corporate social responsibility (GCSR) do Coca Cola and Mr. Kent seem to be operating on?
Coca Cola exhibits the highest level of moral and corporate social responsibility considering its global reach. The company is known to sponsor global sports events like the world cup, environmental conservation ventures and recycling endeavors in order to protect the environment and give back to the community.
- How does the Coca Cola vision statement and manifest for growth deal with the issue of human relations?
The vision statement and manifest for growth takes a ‘we’ approach thus indicating the collectivity of efforts geared towards achieving it. Secondly, it talks about inspiring ‘our people’ and indicates that all work will be done collectively thus implying the need for excellent human relations.
- Is Coca Cola a learning organization?
Coca Cola is a learning organization because it listens to its employees and allows them to apply their innovations in developing the company’s products. In addition, it listens because it responds to the societal and environmental needs of its customers through corporate social responsibility activities. In essence, learning for Coca Cola implies utilizing the novel ideas and inventions from its employees or from the suggestions of the communities within which the company operates. A learning organization is responsive to the needs of its customers and workers and therefore has greater profitability, sustainability and brand presence and domination.