Strengths
One of its major strength is popularity, which is virtually incomparable. Overwhelming is the best word to describe Coca Cola's popularity. In its operation it deals with massive amount of money annually, these become strength in the company (Darroch, 2009). Like all businesses, they have had their difficulties in financially, but they have done well in this compartment and will continue to do well and improve.
Weaknesses
The company is very successful with limited weakness. However, there is a weakness where by the rest Coca Cola’s drinks lack popularity majority knows coke and spirit while there are 400 different drinks that the company produces (Mehlman, 2006). The health issues are another weakness in the company. With current constant shift to health products, some products of the company could possibly loose customers.
Opportunity
Since it is a popular company, it may be successful and continue to exploit and pursue. The company has availability of the capital to put its products in market. The company has another opportunity in its environment since it is capable of buy out their competition (Lawrence, & Weber, 2013).
Threats
Despite the fact that Coca Cola dominates its market, it still has no option to deal with many threats. The Coca Cola Company confront by the following threats that have been the weaknesses of the company. The threats are health issues and lack of advertising. The company has a benefit of having many brands and the company could be advertising their less popular drinks (Darroch, 2009).
The major threats are health conscious among the people and competition. Even though the Coca Cola control nearly 40% of the entire beverage, market the changing health consciousness attitude of the market might have a severe effect on the company. Therefore, this definitely might be a dominant threat. In the current world we are people are constantly trying their best level to change their drinking habit as well as eating (Lawrence, & Weber, 2013).
This could directly affect the sale of coca cola’s products. Many people may try hard to exploit the unhealthy side of the company’s products and could threaten the success of sales and the status of the Coca Cola Company. Another possible threat that the can confront the company is the issue of the legal side of things. Because of this, there are always issues with a company o s such supreme popularity and wealth. One might find a fault within the company just to put it down. The company must be careful with lawsuits (Mehlman, 2006).
The third threat is the competition from the other company such as Pepsi. Other products that might be threats are juices, milk and coffee. Since these beverage options might take precedent in some people’s mind instead of the coca cola’s beverages hence be a threat to potential success in it presents. All these threats result to decreasing gross profit and net profit margins.
References
Darroch, J. (2009). Marketing through turbulent times. Basingstoke: Palgrave Macmillan.
Fava Neves, Marcos; (School of Economics, Business and Accountancy) of the University of Sao Paolo, Brazil., & Marzabal Neves, Evaristo; University of Sao Paolo Brazil. (2000). The Orange Juice Distribution Channel: Some Characteristics, Opportunities and Threats. (Journal of Food Technology in Africa; Vol 5, No 2 (2000); 52-58.) Journal of Food Technology in Africa.
Lawrence, A. T., & Weber, J. (2013). Business and society: Stakeholders, ethics, public policy. New York, NY: McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc.
Mehlman, M. A. (2006). Living in a chemical world: Framing the future in light of the past. Boston, Mass: Blackwell Pub. on behalf of the New York Academy of Sciences.
