Question 1
Video games can be considered as an ultimate form of storytelling which is enhances by the use of different aspects of the storytelling. These aspects include imagery, narrative, music, acting and also involvement of the audience, the player. For instance, big game developers such as Electronic Arts and THQ are embracing the use of the trans-media in their production. They have utilized many media to tell story using various media to tell various facets of story.
Video games are being use by different groups such as advertisers, advocacy groups and employers to reach and communicate with their audience because they involve human interaction. Video games are means by which interactivity and information are exchanged and communicated through different players. Therefore, these groups find an effective medium to communicate their information to different targets across the world.
Question two
With the diffusion, evolution and spreading of internet to different societies, public relation and advertising groups are evaluating an effective way to channel their communications contents. Advertisers argue that internet have not brought about great changes in the advertising sector as internet exhibit similarities with the traditional means of advertisement such as television and magazines. On the other hand, public relation professionals argue that internet had provided a significant opportunity for firms to create and effective relationship with the public, hence generating consumer and suppliers relation.
Some of the noticeable trends in advertisement involve the use of repeating images such as innovative images of Geico symbolizing gecko. Another resurgence trend is the use of social networking as an effective form of communication. Currently, businesses are using Twitter, Facebook, and YouTube among others to make their advertisements. On the other hand, emerging trends for public relation involves integration which is a marketing future. There is consistency in messaging communication across all aspects such as social media, design, advertisement and traditional marketing strategies.
Question 3
Ad false laws are regulations that controls and monitor unfair or deceptive advertisement, unfair competition, trademark infringement and application of endorsement. The main federal laws that restrict force advertisement are the Lanham Act and Federal Trade commission.
Challenges involved in the regulation of false advertisement involve the approaches to monitor deceptive claims and ensure that the advertisements are not misleading. Therefore, the regulatory board is challenged to formulate strategies and policies that efficiently eliminate the deceptive claim without limiting the truthful claims in the advertisement.
Question 4
Video news releases are well recognized as fake TV news or VNRs. They are video components designed to be vague from news reports that are independently produced and then promoted and distributed to TV newsrooms. Various TV channels integrate VNRs to their newscasts and they rarely inform the audiences the foundation of the footage.
I think the concept of a Video New Release is not only offering suitable story that is preferred by the news broadcasters but also to offer materials unavailable in the newscasts. They create newsworthy information that boosts the broadcasting and also lifts the viewer’s exposure.
Question five
The challenges faced by media rating company involve inability to embrace change in usage patterns, delivery platforms and user equipment. For instance, Nelsen Company developed a Nelsen rating system which is currently becoming outdated because of technological expansion and development in DVRs, smartphones, internet viewing and tablet computers. The companies are faced by response bias in viewing and recording operations. The counts of audiences gathered methodology such as self reporting diary sometimes exceed the one gathered by the electronic meter methodology which is effective in eliminating response bias. The other challenge is selecting the effective sample and measuring system which is a critical aspect in sampling.
