Business plan
Pixanah is the name of the company that we intend to start up. First, the company will be involved with the custom Jewelry. The company’s structure implicates that it is a medium sized company. The best location for this business is near excellent business enterprises that encourage high customer attendance.
The company will take the legal format of a partnership company. This means that most of the funds that are used to start a business will be gathered from personal contribution. However, the equity finance method will also be appreciated to install some of the tools required in the manufacture of the products. A plan of the entire financial operations is based on the objectives indicated in the business’s constitution. For instance, the company expects that after all the structures are well established, the company will accumulate approximately $ 16,000 within the next three years. This is a milestone for the business.
Startup summary
For a company to start up, there are some primary costs that the company may undergo. Ideally, the business will resemble a home-based business. That is; there are costs that are accrued to establish a home based business. This strategy is essential to cut down costs. Some of the requirements that are deemed essential before the business kicks off include the legal fees, home office furniture, Land Phone line, the cutting tools, raw material, DSL hook up, and Anodizing equipment. The framework below shows the basic financial requirements that are suited for a start-up business.
Start-up expenses
Below is the graphic representation of the data of start-up requirements
Products and services
Pixanah Designs and manufactures are into titanium jewelry products. In addition, the jewelry has different distinct forms. Among these forms are the pins and pendants. All of the products possess the titanium quality material. Most of the products are designed by the selected designers. Therefore, they possess a unique quality which is not altered since the hired designer has a reputable history of making the jewelry at home based enterprise. It is important to the site that the designer has both experience and creativity. Therefore, he guarantees the need to believe and rely on his artifact.
The designer explains that the titanium is the best option since it possesses unique characteristics. First, it is durable. The durability is determined by the fact that it is stronger than any other material that could be used to make the jewelry by Pixanah.
After all products were refined, the products already possess an attractive feature. After the finalization of the manufacturing of the products, the jewelry is then ionized. This process is executed to make sure that the products possess different colors that suit the market demand. The process of ionizing is done through the process electro-plating which is effective in designing the color of the products.
The titanium sheets are frequently cut by the use of the blade tools. The professional activities carried out by a professional artist imply that there is a high probability of catching up with the entire market. The technology that is to be used within the company is modern, efficient and preferable. The major element that is considered indispensable that is strength of the company. The intention of the business is continually to produce better jewelry as time passes.
Market analysis summary
The Pixanah Designs the products with the aim of satisfying different sections of the market. Most of the channels that are deemed essential in the distribution of the jewelry are the galleries and end consumers. First, the end consumers are at liberty to engage directly with the designer. This is easily done through the website that has already been established to facilitate the marketing and advertising activities. In addition, the end users are also allowed to have personal contact and connection. Some of the venues where this interaction is expected to run smoothly are at the exhibition and shows. The products are easily passed to the willing market since the designer has ample information based on the product quality and manufacture. Ideally, the products are deemed to fetch a better market scope if the people involved with the designing of the product engage themselves in the marketing practice.
The other means through which the company targets the customers is through the galleries. Examples of these galleries are the museum shops, as well as, the Jewelry stores around the California state and cities. The marketing is also effective at the shows and exhibitions. Sustainable relationship between the markets makes the marketing process easier. The communication of the two ends means that the analysis of the market is feasible reachable.
Briefly, the individual targets and the galleries get the information about the company and the products from the specialized domain of the website belonging to the company. Most of the renowned galleries are deemed to prefer the quality and species of products that are produced by the company. Therefore, they manage to purchase the products in large quantities. The galleries have the ability to appeal to the market to purchase the products that they avail to the market. Either way, the individuals also have a part to play in the access of goods.
A brief summary of the expected market composition within three years, based on a professional reconnaissance study is presented below.
There is a specific level of competition that the company expects to face. This is because it is not a monopoly form of investment. However, the Pixanah Company has the mandate of using the preferred form of technology that will outdo the products that are produced by the competitors. The quality of the products designed by the selected designer of the company is expected to be above any other designer’s imagination. The creativity adopted by the company is the source of a competitive edge within the market. However, the sales strategy involves hiring sales personnel who will enhance the sales process.
The company aims at satisfying the utility of the market. The demand of the products is very high especially because the products designed are of high quality. Ideally, the company has the strength. It has a reliable field framework that presents information that can assist the company to avoid producing products that will create bulk within the company.
Management summary
The Pixanah designs company is a partnership form of business. The formation of the business is effective since the funds are contributed from personal savings. All the members are stakeholders of the business. Decisions are arrived at in unison. Ideally, the designer is externally hired personnel. This is because must skilled persons to be allocated the job of manufacturing the customized jewelry. The designer is a graduate from a reputable university. Within the management, there are specific weaknesses and explicit strengths that the management is supposed to take into consideration.
Strengths
The company has a very experienced designer. That is; the designer has the qualifications of the manufacturer. He has ample experience that enables the company to maneuver the market easily. Additionally, the raw material of choice is very reliable. The use of Titanium is very effective since it enables the company to make strongly customized jewelry. Additionally, the use of gallery channel to sell the products is also very reliable in ensuring that the company achieves the desired goals.
Weaknesses
The business does not have a large source of finance apart from the individual contributions. In addition, the presence of one designer does not satisfy the objective of the company. In addition, it is hard to get any other experienced artist. The products that are produced and are not of acceptable quality are irreversible.
Opportunities
The Pixanah Company has the opportunity of dominating the market in the scope of products made of titanium. In addition, there are numerous galleries that are deemed to bid for manufacturers that have titanium made jewelry. Fortunately, the company majors in manufacturing of titanium products. In addition, some of the companies have failed to adapt to the developing technology. Therefore, the company has an opportunity of expanding the market.
Threats
It is completely expensive to maintain professional designer in a company. There is feasibility that other prominent companies can hunt the designer who is selected to design and manufacture the customized jewelry products. Ideally, the company is not in a position to maintain the designer in the long run. Therefore, the designer may demand higher pay failure to which he may decide to move to a better paying company. Losing the creative and experienced designer could mean an automatic failure in the market of customized jewelry.
Conclusion
The Pixanah is well established in terms of the framework and opportunities. Being a partnership form of business, the process of acquiring funds to run the normal practices of the business is not as tedious as it could be for a sole proprietorship company. The finances and objectives laid out by the management are also realistic, and the company aims at achieving the three year term. The plan is effective since it cites out the probability of production dominance. For instance, the company involved in customized jewelry can be explained or performed in the form of an official system or home business. There are no restrictions. Additionally, the market of the products depends on the creativity and strength of the material used to manufacture the products.
Executive summary
Introduction
The Pixanah Designs Jewelry is a proposed designer and manufacturer of some specific titanium made jewelry. The specific objective of the business is to ensure that it presents or a competitive product in the design world. In this case, the major area of specialization of Pixanah Designs is mainly the customized jewelry. Some of the major products which the business intends to specialize on are the designing of this jewelry in the form of pins, earrings and pendants. Ideally, the idea behind this investment is to marginalize on the market. Most importantly, the products that are produced in the business are deemed and alleged to be manufactured and designed by a hired Artificer. It is important to select the option of professionalism in establishing a business and the market altogether. Like any other brilliant idea, the business has the major objective of ensuring that it achieves the desired level of market penetration hence demonstrating absolute growth. In the next three years, the framed financial plan implies that the business will have established and extended its branches to other urban centers.
Company location
The best selected and suited business location is in California. It is cheap for a business to be initialized within the Central Business District of the city. Ideally, the business is a custom manufacturer of titanium modeled Jewelry. The selected manufacturer has due to the wide variety of products. Additionally, the company has the ability and will utilize it to have a wide scope of the market. That is; more and more centers where these products will be made and then sold will be expanded with time. In the current moment, the most pieces that make up the company’s catalogue are designed by the locally acquired designer. The management of the business intends to have a framework within which the products intend to be displayed to the market. In case the company acquires the necessary funds to outsource the services and market, some major marketing strategies will be introduced.
The market introduction
The Jewelry market is characterized by different designers and manufacturers. This means that there is a sober-competitive system. Some of the producers are deemed to work locally. On the other hand, some of the producers work on an international platform. Some companies are disadvantaged to have designers who cannot carry out manufacturing activities. Some of the competitors are in a position to produce large scale products. The customers are market oriented; in addition, they have their own likes and hates. Different factors have been addressed on the way the manufacturers intend to take control of large exhibition shows. The company will consider the financial practices before engaging in a spendthrift activity. Most of the marketing will do online.
