Slide Notes
Fly Dubai
- The Government of Dubai established it and it operates from Dubai International Airport’s Terminal 2
- Dedicated to making flights more relaxing, affordable, and simpler
- Was Dubai’s first low-cost airline
- Makes more than 800 weekly flights, employs over 500 cabin crew, and has over 300 pilots
- Core Philosophy, ”Making air travel more affordable”
- Operates in more than 60 destinations across the Middle East, Africa, Eastern Europe, and Russia
Marketing Strategies
Low-Cost Model
- Offers a unique unbundled product in terms of low prices
- The model attracts fee-weary and low-cost passengers
- The ticket price covers all individual basic needs:
- Seat price
- Taxes and hand baggage
- In-flight entertainment and on-board refreshments
- Offers a wide variety of increased value to all its customers
Comfort and entertainment
- Most flights have the Boeing Sky Interior
- The lighting system incorporates mood settings to minimize jetlag
- Redesigned overhead lockers to increase headroom while maintaining capacity
- Has the revolutionary ‘Fiber-To-The-Screen’ entertainment system that enables client’s to stream movies in HD
Networked Payment Partners and Travel agencies
- Offers a wide range of payment partners that include post offices, banks, exchange houses, and supermarkets where clients can purchase tickets
- Flydubai has entered into contracts with GDS providers, making it easier for travel agents to access ticket rates
- Operates a bus service that brings passengers from Al Ain and Abu Dhabi to Dubai’s Terminal 2
- Flydubai owns newer and highly advanced Boeing 737-800s
- These fleets offer the best comfort and in-flight entertainment
- More leg room and head room
- Fitted with advanced noise cancellation technologies
FLY Emirates
- Aims at reaching the top by excelling in everything it does
- The company’s mission statement states that the airline ‘exists to deliver the best in-flight experience in the world’
- It’s vision statement outlines Fly Emirate’s desire to make civil aviation leading, safe, and leading
- Fly’s Emirate’s positioning statement shows that it is the ‘Finest in the Sky”
Fleet
- Fly Emirates is among the Airlines that operates the youngest fleet globally
- Makes constant upgrades to its fleet to ensure that consumers get the best experience
- Has the latest generations of passenger aircrafts
- Its fleet consist of Airbus (A320, A340-500, A340-300, A330-200s) and Boeing 777-300ER, 777-200LR, Boeing 777-300, and Boeing 777-200)
- These fleets offer the most comfortable and leading aircraft services in the world
- These fleet is acclaimed by passengers and industry insiders alike
Sponsorship
- Fly Emirates has partnered with leading organizations and events across the globe
- FIFA World Cup
- Club sponsorship
- Rugby, cricket, sailing, horse racing, golf, and motorsports among others
- Believes that Sponsorship offers the best way of connecting with passengers and clients
- Sponsorship enables the company to support and support interests and develop closer relationships with consumers
Partnerships
- Fly Emirates has partnered with leading aviation companies such as Qantas Airline
- This enables Qantas and Emirates to set high standards in international travel
- Passengers enjoy frequent flyer advantages, domestic flight transfers, and shared access to lounges
The Emirates Experience
- Fly Emirates won the ‘World’s Best Airline Award’ for 2013
- Emirate’s fleet offer ultra-modern, spacious, comfort, and the best in-flight entertainment
- The Emirates Lounges enables clients to energize, freshen up, and unwind before taking up flights
- Has lounges in more than 50 international airports across the globe
- Offers the latest entertainment, chauffeur-driven services, and young flyer services
Expansive Destinations
- Operates in more than 140 destinations across six continents
- Offers competitive packages and offers that encourage clients to discover new reasons to travel
Summary
