BUSINESS PLAN
Grooda Glorie clothing line is an individual online clothing store which is into production and selling of beautiful, fanciful, durable branded T-shirts. The target population includes those who fall into the 13-18 years age bracket. The adolescents, teenagers, high school students both male and female, adrenaline pumping youths that prefer wearing branded designer T- shirts. The business is an online one because the target population spend so much time surfing the internet and visiting the social networks such as facebook, twitter and tumblr. The website can be assessed at (http://bigcartel.com).
There are many competitors in this business, but the main ones are Spencers and HotTopic online store. They operate online, and are also known for selling branded, quality wears like we do.
Our unique brand name (GROODA GLORIE) makes us stand out amongst the multitude in the business. The name is a mix of Indonesian and French. Grooda or Garuda is an Indonesian national emblem while Glorie is synonymous with Glory in English.
Presently, our products are T- shirts alone but there are plans to extend our product line to shirts, fez caps and jean trousers. A unit of T- shirt sells for just $ 20. Our products are very affordable when compared to our competitors; they sell for between $ 25 and $30. Also our products are made of the finest quality materials as compared to our competitors whose products are inferior to ours. We also provide home delivery services at no extra costs as opposed to our competitors who charge 3% on each unit of goods purchased as delivery charges.
We offer seasonal promotional deals for our loyal customers. Some of which include; getting an extra T- shirt for every three purchased at once, getting up to 30% discount on purchases totalling a minimum of $100 at once. These promotional deals are conspicuously pasted on our website, our facebook and twitter pages.
In conclusion, GROODA GLORIE is the latest sensation in internet clothing sales with the youths and teenagers as the major target market. Our products are second to none in quality and affordability.
