In business, designing creative brands aid in the promotion of the products. The branding process is a way of ensuring that the business stays in business and adopts a competitive distinction. It requires a proper managerial approach to ensure marketing of the products is done exclusively.
Countries have taken an initiative to conduct product differentiation through branding. The United Arab Emirates is known for its prowess in business. The study analyses qualitative work in finding out how they design brands and develop their models. The approach is mostly directed to human capital. The focus is on the macro and micro development using the CBD model (Competitive Branding and Development). At an individual level, various parameters are put in place to provide exposure and ensure there is rapid development (Kolachi, 2013, p. 96). Just like the macro level in which the focus is on a particular country. UAE national approach adopts strategies and sub-parameters that will sustain the business correlation with other countries.
The management needs to conduct a competitive branding campaign. Ideally, various ideas need to be incorporated to come up with an outstanding brand. Professional branding has been established. The UAE have equipped learning institutions with resources that would aid in unique branding. The training and experiences needed give individuals an atmosphere that will engage them in creative designing (Kolachi, 2013, p. 98).
Similarly, the development of human resource department will enhance the employees’ productivity. Heavy investment should be made on the intellectual minds. The countries that are developed are successful due to having the right strategies in HRD (Kolachi, 2013, p. 100). Additionally, the richness of a country is to be resourceful and ensure they exploit the resources efficiently.
Conclusively, it is paramount to conducts various research to aid in coming up with successful brands. The competitive nature of products is based on the branding design. Countries’ collaboration is critical and must be observed to ensure serine business environment is established.
References
Kolachi, N. A. (2013). Competitive Branding & Development Model: A Qualitative Case Study of UAE approach of Human Capital. Bulletin of Education and Research, 35(1), 95-105.
