Jack Sparrow Brewing Company is going to be a high end brew pub that offers a wide variety of craft-brewed ales and lagers served with fresh, natural and healthy food at reasonable prices. The Jack Sparrow Pub will be located on the waterfront of Miami, Florida to synchronize with its old-fashioned nautical concept that features pirate flags draped on the beams and an antique nautical chart on the floor with X marks that symbolizes buried treasures complimented with fast and friendly service from bartenders and waiters dressed in pirate costumes.
Product Line
The Jack Sparrow Pub will be open seven days a week from 10:00am to 2:00am which caters to the upper-class and middle-class customers and white collar workers. Families are welcome during the day and mid-older generation after 5pm for late night partying. The pub will offer various labels of ales and lagers craft-brewed on site from a variety of selections from Belgium, England, Ireland, Scotland, Holland and Poland. Our selections of beer are defined as follows:
- Ale is an aromatic brew, full bodied and bitter than beer made of top fermenting yeast.
- Dark Beer is a lager brew colored and flavored with roasted barley, grain or malt.
- Kolsh is light golden ale originated from Koln, Germany.
- India Pale Ale is a stronger version of pale ale brewed originally for British Troops in India.
- Pilsner/Pils is a pale lager with a hop flavor from Pilsen, Czech Republic.
- Trappist Ales is strong and fruity originally made by Trappist Monasteries in Belgium.
- Oktoberfest is full colored malt accented lager with medium strength brewed originally in Germany.
The choices of menu includes a variety of seafood appetizers such as oysters, clam chowder, crab cakes, lobster rolls, chicken, beef, fresh
salads, pizza, sandwiches, fries and chips which will be served all through out the operating hours. Aside from the brew pub, the company will also barrel and bottle its fine handcrafted beer to other bars and restaurants, convenience stores and supermarkets.
Mission
Jack Sparrow Pub will operate in accordance with product virtue, excellent service and honesty and respect for all employees and customers. It aims to create a high end old fashioned style pub that caters to upper class and middle class clientele tailored for the satisfaction of their needs and personalities. It desires to provide a warm and intimate place for people to drink and unwind after a hard day’s work coupled with a fast and friendly service ensuring that customers are receiving a good value while enjoying a distinct experience.
Vision
The company’s objective is to create world class beers distinctive
Culture, Social Responsibility and Ethics
Jack Sparrow Brewing Company will build a strong organization by creating a workforce with diverse culture and unique talents. The management will provide development programs and trainings to enhance and develop their talents and skills and to be more creative. The company will also have an economic impact in the community by creating more jobs for the people and supporting other local companies by utilizing their products as sources for its meals.
The success of the company and employees will largely depend on the customer’s responsible consumption of its alcoholic beverages. Every employee and customer must adhere to the responsibilities of alcoholic consumption to avoid product abuse and to ensure that all customers are responsible drinkers. Servers will be educated and trained in recognizing underage drinkers and in dealing with drunken customers. The company will ensure that Jack Sparrow Pub will be a drug free environment since drug abuse can contribute to violence and crime.
The Jack Sparrow Brewing Company will conduct its business in accordance with the highest standards of good corporate governance to meet the legal and environmental requirements. It aims to establish a trusting relationship with employees, customers and suppliers through honesty and respect.
Strategic Direction
Customers will recognize our passion to create finely crafted beers, the fresh and healthy food we serve as well as the fast and friendly service from our staff that will give them good reasons to keep on coming back. Our support for the community and other local companies will also help in the promotion of our products. Through our development and training programs, the talents and skills of our dedicated employees will be enhanced gaining them more knowledge and experience in the products that we provide to our customers which will keep us competitive. Adherence to responsible alcoholic consumption and ensuring a safe and drug free environment will gain customer confidence and satisfaction.
Competitive Advantage
Consumers are now seeking a more natural and healthier food while experiencing superior products that represents quality and recognition. To address their needs, we offer our superior quality of finely crafted brewed beers served with our fresh, natural and healthy homemade meals. To gain competitive advantage, our bottled beers will be offered at competitive prices with other pubs, bars and restaurants in the area together with our best tasting homemade meals at reasonable prices to ensure that our customers are getting more value for their money. To deal with negative opinions and reactions from anti-alcohol individuals, Jack Sparrow Brewing Company can involve in community services and activities that foster healthy lifestyles and responsible behavior in relation to alcohol consumption. The company’s commitment for excellence combined with creativity, hard work and quality adherence will be the road map to growth and success in the future.
References:
A Culture of Diversity, Molson Coors , Retrieved from
http://www.molsoncoorscanada.com/en/People/Why%20Molson%20Coors/Diversity.aspx
McKinney, A., Loan Request for a Brew Pub, Real Business Plan and Marketing Tools (2003) Retrieved from http://books.google.com.ph/books?id=RcJ8CrZ4_g0C&pg=PA16&lpg=PA16&dq=BUSINESS+PLAN+FOR+IMPORTED+BEER&source=bl&ots=v-DsuokeGv&sig=CuDIvHYbEyML_TlEIyBhcfK3Srg&hl=fil&sa=X&ei=L8ZnUdm_KqbsiAftzoHwCw&ved=0CD8Q6AEwAzgK#v=onepage&q=BUSINESS%20PLAN%20FOR%20IMPORTED%20BEER&f=true
