The Advert: Baby Play Gym
The advert is a print advertisement designed for a newspaper or a magazine.
So you have bathed and, fed and cuddled you r precious little angel. You wonder what to do next to keep baby occupied? Do you wonder how to stimulate the little mind and nutrture that curiosity and creativity in early days? Our Bright Starts Swinging Safari Baby’s Play Place is your answer.
Specifications:
The mat is made of firm comfortable padding for a little delicate baby. The mat has several soft toys with different interesting shapes and functions. The soft toys include stuffed animals and leaves that jingle, toot, or ruffle in different sound and pitches. There is an unbreakable mirror strategically placed to reflect baby’s image. There is a piano which lights up and produces different kinds of music when the baby steps on them. The mat is covered in attractive fabric of different patterns. The mat has several randomly located spots which produce sounds when pressed. There is detachable bar for hanging toys with extra loops to add toys of one’s choice.
The Amazing Facts
The Bright Starts Swinging Safari Baby’s Play Place is a versatile toy that can be sued from birth to 1 year; this provide long term use and value for money. The several functions that are possible with the playmat stimulates the little one’s mind and piques their curiosity which aids brain development. The mat is easy to setup and is foldable for easy transportation. The unbreakable mirror offers the child an interesting view of themselves which promotes self-discovery and awareness. The hanging toys offer a good view pint fot the baby in a lying positions. It is good place for the baby to self-entertain, giving the mother a well-deserved break, while also serving as a good place for care-giver to interact with the child though assisted play. This mat promotes development and is also entertaining. It is quiet affordable, at $56 only. Buy one today!
Cues and Stimuli in the advert
The major cue used in this advert is the image of the play-mat which is attractively displayed to pique the mind of the viewer. The mat is beautifully placed with a visibly delighted baby on the mat. According to a study on visual cues in advertising, the visuals presented in an advertisement give different interpretations and inform their memmorability (An Interpretive Study of Visual Cues in Advertising, 2016). Verbal cuing in advertisement provides the necessary association which eventually drives a buyer to make a purchase (An Interpretive Study of Visual Cues in Advertising, 2016). The single display of the mat without any other distracting images will remain a strong visual cue that keeps the customer focusing their view on the product.
The other major cue used the archetypal image which, according to Prof. Yu of Berkely University; uses culturally sound images to elicit ideas in the customers and endear them to a product (Attention in Advertising, 2006). The archetypal image is in the gleeful healthy baby which represents the typical baby that every parent wants. This is appropriate for the print advert since it communicates to the ideals of the society.
The spokesperson cue is also used in the advertisement. The baby on the second mat is strarring directly at the audience in their eyes, with the aim appealing to their emotion and reaching out to their innermost feelings. The proximity is also important since the baby’s face is zoomed outward to reach out to the viewers in a really touching gaze.
The first visual cue is the happy baby which projects that the play-mat positively influences the baby’s behavior and sends a lasting message to the buyer on how they will benefit. The other is attractive fabric from which the mat is made which makes a lasting impression on the buyers mind and symmbolozes beaiuty.
Response to the Advert and Possible Reinforcements
Besides the picture in the photo, the advert is accompanied with an extensive description of its components, usage and benefits. The customers, therefore, have the information required to pique their curiosity. The customers are most likely to respond by making purchase inquiries and questions regarding suitability. The customers are also likely to look for reviews from other users and third party recommendations .
Possible reinforcement for the advertiselment could be to visit a number of buyers and collect their views regartding the product. Conducting surveys on customer satisfactinon and investigating proper use by buyers would reinforce their confidence in the product. These can then be run on television to further offer customers re-assurance and to attract additional customers to purchase the product.
The company can also add value to the product by providing customers with spares in case of breakdown
References
Attention in Advertising. (2006). Www1.icsi.berkeley.edu. Retrieved 4 July 2016, from http://www1.icsi.berkeley.edu/~stellayu/artvis/project/ad/index.html
An Interpretive Study of Visual Cues in Advertising. (2016). Spot.colorado.edu. Retrieved 4 July 2016, from http://spot.colorado.edu/~moriarts/viscueing.html
Royalty Playmat (2016). baby on playmat. Dreamstime.com. Retrieved 4 July 2016, from https://www.dreamstime.com/royalty-free-stock-photos-sad-baby-playmat-age-months image34328848
Yeoman, F. (2015). 10 best baby play mats. The Independent. Retrieved 4 July 2016, from http://www.independent.co.uk/extras/indybest/house-garden/best-baby-play-mats activity-mats-baby-gym-lamaze-10337484.html
