Question 1
The marketing concept encompasses three areas which are significant in satisfying the interests of consumers: market, sales, and production orientations (14). Apple implements the marketing concept by ensuring that they develop quality products, high-priced commodities that signify prestige, and a marketing orientation which captures the current and future needs of buyers using intelligence. The firm’s products provide consumers with applications that simplify simple day-to-day tasks such as a personal secretary or downloading songs using iTunes.
Question 2
Question 3
The two aspects that are integral in Apple’s marketing implementation are the consumers’ needs and motivating the marketing staff. Firstly, the organization captures the future and current requirements of buyers using intelligence. Secondly, it ensures that the customers get access to the best care services when they walk into the Apple Stores. Thirdly, the marketing staff in the organization is paid well compared to other firms in the smartphone market. All these efforts are directed towards promoting the brand image and sales of Apple (44).
Question 4
Apple has created a sustainable competitive edge evident from the consumer loyalty that the company witnesses. Additionally, Apple’s rivals are determined to take a page from its book to learn more about the firm. Organization’s such as Sony and Microsoft have imitated the retail model of Apple. The corporate strategies in Apple also cater for all the functional domains in the company such as labor resources, marketing, finance, research and development, and finance to attain the long-term goals of the corporation (34).
Work Cited
