Contact 1 Business Plan Examples

Business Plan

Part 1: Identify appropriate networking strategies
Question
Contact 2
Contact 3
Why is this person important to my success?
Mr. Green is an alumni from my university and is currently a business consultant. I am interested in his direct experience in this field as well as his viewpoint the pros and cons of the profession.
Mr. Scott is important to my success since he did the same course and he is currently pursuing his master’s degree in public administration and he is in a position to give me direction on master’s course to pursue.
Mr. Brad has experience in the marketing field and I am considering making a transition from business management to marketing side.

What can this person and I accomplish together that I cannot accomplish alone?

I do not have field experience and this person is in a position to guide me through the process of career development.
I am not able to decide on a master’s course to pursue on my own due to lack of experience but this person has already made a step and is able to direct me.
This person is able to give me guidance on how to make a transition from my current field of study to marketing.

Are these accomplishments important to this person as they are to me?

These accomplishments are important to both of us since it will help both of us in realizing new opportunities in life.
These accomplishments are important to both of us since he will view himself as a resourceful person in someone’s life as well as me who will view him as a mentor.
These accomplishments are important to both of us since it will help both of us in realizing new opportunities in life.

What information, resources or support could I offer to help this person achieve his/her goals?

My fresh knowledge from college could be very beneficial to this person since he has been out of college for some time.
My current connections with lecturers from my college can be beneficial to him in getting access to educational resources for his master’s degree.

My knowledge in business management would be beneficial in horning his marketing skills.

How I would I describe my current/past relationship with person?
I have known Mr. Green as a senior student at the university and we had a good relationship.

While in college, I only knew Scott as a senior student, but we are currently working on a strong relationship.

We are in the process of getting to know each other better.
Are there any reasons why it might be difficult for me to work with her/him effectively?
He is an introvert while I am an extrovert and I think this could affect our relationship.
There are no reasons why it might be difficult to work with him effectively.
He is a senior and this might make discussing some personal issues difficult.
What other barriers might there be to minimize or overcome?
He is always busy and this would make it difficult to make him more frequently.
He is busy with his thesis project which might make it difficult to get time together.
He is not into social networking sites such as LinkedIn, which would make it difficult to know some of his friends.

How would other people or my organization benefit from my effort to successfully network with this person?

Networking with this person would help my friends realize new opportunities such as new courses to pursue after college.
I will be able to advice some of my friends on courses to pursue after undergraduate study.

Establishing a relationship with Mr. Brad would provide an excellent source of leads on new career opportunities.

How could I communicate these benefits to those concerned?
Through social networking sites, social gatherings, telephone calls, and emails.
Through social networking sites, social gatherings, telephone calls, and emails.
Through social networking sites, social gatherings, telephone calls, and emails.

Part 2 Devise appropriate strategies for networking
Strategy
Reason
When and Where
Attending guest lectures
The college usually organizes guest lecturers and Mr. Green has been invited to participate in one of the lectures.
The lecture is scheduled within two weeks from now at the college’s conference hall.
Contact through e-mail.
Mr. Green is always busy but from the information I have gathered, he regularly checks his mails and this will provide the opportunity to get to him.
Following the e-mail conversation, I will organize to meet him at a sports event organized by the school which he will be attending on the 7th week of the semester.

Through social networking site, LinkedIn.

The place is convenient to get a chance to engage someone in a conversation after working hours.
The contacts will be made through the social networking site in the evening after working hours.

Contact 2
Strategy
Reason
When and Where
Face-to-face communication
This would provide me with the opportunity to interact with the person at personal level to get an insight into the course I can pursue after college.

On week-ends at a local restaurant.

Meeting at social gatherings
Meeting at a local sport event would provide us with the chance to communicate freely without any boundaries.
At the school’s open sports day, this is organized every month-end.
Phone calls
This will help me to keep in touch with the new individual.
In the evenings after classes.

Contact 3
Strategy
Reason
When and Where
Contact through e-mail.
Mr. Brad is always busy but from the information I have gathered, he regularly checks his mails and this will provide the opportunity to get to him.
Following the e-mail conversation, I will organize to meet him at a sports event organized by the school which he will be attending on the 7th week of the semester.

Phone calls

This will help me to keep in touch with the new individual.
In the evenings after classes.
Meeting at social gatherings
Meeting at a local sport event would provide us with the chance to communicate freely without any boundaries.
At the school’s open sports day, this is organized every month-end.

Part 3 Pursue networking opportunities
Things I would ask my contact person
What I would like to ask
Additional comments/questions
What are some of the challenges that you face as a marketing manager?

What is the nature and type of your job?

Describe a situation in which an innovative course of action was necessary in order to accomplish your job?

Tell me what I can do to become a successful marketing project manager?

Tell me some of the things that I should prepare for a job interview.

What are the different types of interviews and how to handle them?

Things I would share with my contact
What I would like to tell my contact
What I would say
What I did in college
I did a degree course in business management.

The type of job I am interested in

I am interested in pursuing a job as a marketing consultant with any organization that can enable me horn my knowledge and skills.

Ambitions in life

I am aspiring to complete a master’s degree in any business or marketing related field.

Where I would like to be in the next five years

In the next five years, I would want to be an executive marketing manager with some of the big companies operating on global scale.

What job I would like to start with

I can start with any position that gives me the opportunity to increase my experience and knowledge in the business world.

Part 4

I will be required to use my negotiation skills when talking to some of my contacts on how to achieve some of my life-long goals. This includes searching for an appropriate course to take after my college studies. I am considering making a transition from business management to marketing management.

The first process in the negotiation process is to open to the other party by telling them what you want (McDonald, 2008). This requires a brief and concise description of the idea and what you expect them to do. In my case, I expect the person, who is Mr. Brad to advise on what I should do to make the transition from business to marketing. The second stage in the process of negotiation involves bargaining with the other party to find an agreeable exchange. This involves probing or soliciting for ideas from the other party in order to get their direction and idea on the issue. The last stage in the negotiation process is to close the exchange. In my case, we came to an agreement with my adviser that shifting to marketing field would be a good idea since it gives me the opportunity to learn new skills and knowledge.

Part 4

Promotion plan for New Mammography Materials National Cancer Institute Office of Communications
Introduction

This is a promotional plan for new mammography materials for National Cancer Institute Office (NCI). The aim of the plan is to promote awareness among different stakeholders on the availability the educational materials (CIC Promo, 2012).

Part 4

+++*++++++++

Currently, there are limited educational materials on cancer and related illnesses. NCI has recognized this and developed educational materials on cancer and related illnesses that some mistake for cancer.

Part 4

++++

Part 4

++++*+++++
The institution has come up the following mammography educational materials.
MammogramsNot Just Once, But for a lifetime!
This a two-page easy-to- pamphlets defining mammography, while at the same time describing those in need of this important examination, as well as explaining the procedure.

Part 4

+++++

Part 4

+++++

Part 4

+++++*++++++
This small booklet provides information about various breast changes that are mistaken for cancer and explain course of action used in discovering the presence of breast cancer.

Part 4

++++++*++++++
This is a physician’s pad with facts on mammograms for patients. It includes new recommendations of NCI, risk factors related to breast cancer, and the pros and cons of mammography (CIC Promo, 2012).

Part 4

+++++++

Part 4

++++
This is a set of five posters each presenting a woman from a different population. These posters are displayed in health care settings.

Part 4

++++++++*+++++++++++++
Women in their 40s and older
Women at increased risk for breast cancer
Secondary audience:
Medical media
Cancer research organizations, interested public, policy makers and health professionals
Advocates and partners in the effort to reduce breast cancer
Positioning

The educational materials will be distributed through various health and governmental agencies in order to create awareness on cancer and related health problems. This mammography will assist patients, health practitioners, and the public in understanding related cancer issues.

Part 4

+++++++++*+++
Ensure availability of mammography educational materials to health practitioners, patients, and the general public.
Enhance people’s understanding on cancer and its related illnesses.
Key Messages

The key message provided by the educational materials includes the importance of mammography to patients, health practitioners, and the public.
Strategies
Using the services of health organizations and media in disseminating information about the new educational resources on mammography
Establish links with key media outlets.
Liaise with both governmental and non-governmental institutions to disseminate the educational materials.
Tactics/Actions
NCI’s Communications Office will be responsible for promoting the availability of these new materials to health professionals, organizations, the public, and patients in the following ways:

Part 4

++++++++++*++
Dispense letters publicizing the availability, including copies of new materials and ordering information to the American College of Family Physicians, American College of Physicians, the Breast Cancer Progress Review Group, and Oncology Nursing Society.

Part 4

+++++++++++

Part 4

+++++++++++

Part 4

+++++++++++

Part 4

+++++++++++

Part 4

+++++++++++*+++
Produce print public service announcement endorsing the availability of the materials and publish in the CIS outreach, cancer center newsletter, and the Journal of the National Cancer Institute, and other association and medical journals.

Part 4

+++++++
Make and distribute breast cancer materials and brochure materials to the Cancer Information Services and organize with CIS to avail the materials to their outreach partners and callers.

Part 4

+++++++++++++

Part 4

+++++++++++++

Part 4

+++++++++++++

Part 4

++++++
The public and patients
Ensure availability of the Mammograms to the public through news release on the availability of the booklets.
Ensure that the mammography materials are available on OC’s home page for the public, patients and the media
Budget

Materials
Price ($)
Printing cost
Papers
Advertising cost
Website management cost
Dispensing letters
Distributing brochures

September 1. Contacting key stakeholders including health organizations, media, and publishing house
September 3. Dispense letters publicizing the availability, including copies of new materials and ordering information to the American College of Family Physicians, American College of Physicians, the Breast Cancer Progress Review Group, and Oncology Nursing Society.
September 7. Going to media houses to organize for advertisement.
September 6. Announce the availability of the materials in NCI’s column in the Gynecology and American College of Obstetrics newsletter.

Part 4

+++++
The firm will evaluate its promotional efforts in the following ways:
Evaluate feedback received from patients of the materials including fax-back feedback form.
Tracking of requests for materials.
Critically evaluate feedbacks from readers returning bounce back evaluation cards from Understanding Breast Changes: A Health Guide for All Women.

References:
CIC Promo (2012). Sample Promotion Plan. (2012). Retrieved from

Finch, B., 2006. How to write a business plan. London: Kogan Page Publishers.

McDonald, M., 2008. Malcolm McDonald on marketing planning: understanding marketing plans and strategy. London: Kogan Page Publishers.

Paley, N., 2006. The manager's guide to competitive marketing strategies. London: Thorogood Publishing.

Roza, G., 2008. Great networking skills. New York: The Rosen Publishing Group.