The society may have varying opinions and view point on women. In business world, especially in advertisement, women may be portrayed negatively or positively. In some instances, the interpretation of the positivity or negativity of the advert may be subjective to the analyzer. This paper seeks to analyses a positive advert on women.
In the “The National Skills Academy,” retrieved from https://www.nsasocialcare.co.uk/values-based-recruitment-toolkit-job-advertisements shows three women and three men in the recruitment advert. The number of people depicted in the advert shows that women have an equal opportunity as men in employment. It is imperative that in some societies women are seen as lesser beings and hence are not given equal opportunities as men. For example, in the Middle East, women are not allowed to take certain jobs while the men do not have job limitations. In fact, women are not allowed to drive. The advert allows indicates that both women and men may have the same skills, values, and charisma as men.
All the men and women wear a smile showing that women may attain an equal level of happiness as men. All the women and men are physically healthy although the women appear healthier than men. Such paints a positive feature on the nature of women, i.e. they can even surpass men in some aspects in the society. There is racial representation among the three women whereby one of them is black. It shows that it does not matter the race a woman comes from, she can serve and compete at equal levels as men. The age representation as depicted tends to give women a better picture perhaps indicating that they are able of taking care of themselves.
Reference
Recruiting fro Values in Adult social care.n.d. Retrieved on November 18, 2014 from https://www.nsasocialcare.co.uk/values-based-recruitment-toolkit-job-advertisements
