Purpose
Develop a website for Sugar Daddy’s Bakery which will successfully advertise the business as well as implement effective branding for potential customers to see online. The website also aims to implement a look and feel similar to the business’ level of quality and personalized service a lot of cake and pastries shop fail to present. The website aims to promote Sugar Daddy’s Bakery for its home-style approach when it comes to baking cakes, desserts, and pastries that are only made from fresh ingredients. The offerings are categorized into cakes, cupcakes, cheesecakes, pies, cookies, bars, and squares, which will be available in customized designs that customers can choose from through the website.
Target Audience
High Middle Income Families / Individuals – Those who have medium to high disposable income for the purchase of specialty or niche products such as homemade cakes as well as personalized desserts. Customized or personalized homemade cakes and desserts are a common gift item choice for these families / individuals as it reflects their taste and social status.
Engaged Couples – Cakes are a crucial element in weddings and they are always carefully chosen by engaged couples making sure that every detail of their wedding, including cakes and desserts, are perfect. Price is often not an issue when it comes to wedding cakes as details and suitability to the couple’s taste is considered more important.
Children – Sugar Daddy’s Bakery makes use of fresh ingredients in baking goods compared to other bakeries that make use of substandard and mass-produced ingredients for their baked goods. Children are then offered with high quality baked goods that are both healthy and safe to eat.
Event Planners – They are constantly in the look out for the best bakeries that can offer high quality and delicious desserts they can use for events as well as promote to their clients.
Media / Advertisers – They are provided by the website with up-to-date information about the business. Promos, product launches, and additional important news are readily available in the website for the media and the advertisers to use and promote.
Message
“Sweets that taste like heaven starts right at home!”
Special homemade cakes, desserts, and pastries with custom designs made from the freshest and the finest ingredients. Uniquely designed to suit the taste of every individual or every member of the household that only deserves the best when it comes to baked goods. The website aims to communicate the following:
The cakes are personalized and customized for every customer, making them very special.
- Cakes and other desserts are all homemade and baked by only using the freshest ingredients.
- Customers can choose from a wide array of customizations and designs that can fit their needs.
