Introduction
Richard St. John is a success analyst who found success doing what he loved most. He spent more than ten years researching the lessons of success and conducted more than 500 interviews with many successful people including Bill Gates and Martha Stewart, the Google founder. Richard St. John condenses years of interviews into an interesting three-minute presentation on the secrets of success in eight words. He summarizes the components of success as passion, serve, push, good, ideas, persistence, work, and ideas. The speaker uses logos, ethos and pathos to persuade the audience of the validity of his ideas. This paper conducts a rhetoric analysis on John’s talk on the secrets of success.
On the other hand, pathos refers to an attempt to engage the emotions of the audience. Richard St. John engages his audience by using pathos to convince his audience that they can be successful by removing self-doubt. He gives an example of Goldie Hawn, an actor who always doubted himself and thought that he was not good enough to accomplish anything. The speaker goes ahead to tell his audience it is not easy to push oneself but they can rely on other people to push them.
Lastly, the speaker uses logos to persuade his audience. When describing value, he convinces his audience that millionaires serve others because that is how people get rich. He also persuades his audience to do something out of love and not for money. He gives an example of Carol Coletta, a radio producer who would pay someone to what she does.
Work Cited:
http://www.youtube.com/playlist?list=PLOGi5-fAu8bFEvUIiCib9JDtGIpm9zmdK
