Critical Thinking On Individual Critique On The Report

The report presents comprehensive overview of the wireless communication carriers industry of United States. The overall wireless communication carriers industry has been critically analyzed with the help of the important strategic tools like Porter’s five forces analysis and strategic group mapping. However, the team could have also included the PESTLE analysis in order to get a clear understanding of all external factors which can directly influence the performance of the wireless communication carriers industry. The PESTLE analysis would have been helpful in identifying and analyzing different external factors and elements which can either be a threat or opportunity for the companies operating in the wireless communication carriers industry.
The team has presented the Porter’s five forces analysis model in effective and efficient manner and have analyzed all five forces involved in the model. However it would have been better if the analysis would have been presented in more engaging and attractive manner rather than the descriptive analysis. The team should have presented the analysis of each force of the model with separate heading and marking so that the reader can identify and go through the force he or she wants to without going through the hassle of reading it all. At the same time if the analysis should have been engaging and attractive.
The team has effectively presented and reported the overall attractiveness of the wireless communication carriers industry of United States for the new entrants and incumbents. Lastly, the team has presented the strategic group mapping of the industry and has grouped the companies operating in the wireless communication carriers industry into two strategic groups namely; national carriers and regional carriers. Although this strategic group division is correct but the team should have considered the strategic position in terms of the generic strategies of the carriers operating in the industry in order to provide the actual strategic overlook of the industry. This in turn will help the companies to understand the current strategic positions of the other companies operating in the industry and at the same time will be beneficial for coming up with effective and efficient strategic positioning and business model for the future. The companies and organizations are looking for unique and innovative strategic positioning in order to create the competitive advantage over the other competitors in the industry. The report should provide new and innovative insight regarding the strategic positioning to the companies operating in the industry. This will increase the attractiveness of the report.
The performance indicators for the companies used by the team include stock performance, overall number of subscribers, average revenue per account, rating of the customer service satisfaction, churn rate, overall operating income, FCC licenses, and average revenue per user. These performance indicators are fair enough for the analysis of the companies operating in the wireless communication carriers industry. All of these indicators are beneficial for evaluating and analyzing the performance of the companies operating in the industry. However, along with this there are different service quality and other related elements which also reflect the overall performance of the companies operating in the industry under investigation. There should be a section about the service quality and the overall brand image in order to get a more detailed and comprehensive insight about the performance of the companies operating in the wireless communication carriers industry.
According to the report Verizon has been identified as the top performing carrier in the industry as it has been reporting increasing stock price performance, sales, number of subscribers, rating of the customer service satisfaction, along with the FCC licenses and average revenue per unit as compared to the other main competitors. On the other hand T-Mobile has been categorized as the low performing or bottom carrier in the wireless communication carriers industry as it has been reporting below than average results for all of the identified performance criteria.
The detailed analysis of the both companies presented in the report reveals that Verizon has been considerate about the changing customer demands and needs along with the changing technological environment. This has allowed the company to respond on timely basis to the changing technologies and come up with different innovations. On the other hand T-Mobile has been reluctant in responding to the changing technological environment along with the changing needs and demands of the customers. However, the report has not used any strategic tool or method for analyzing the internal environment of the top and bottom companies. The team should use the resource based view in order to analyze the internal skills and competencies of the companies on the basis of the required positioning and image in the industry. This will make the report more beneficial and practical for the companies operating in the industry.
The recommendations presented to the low performing carrier would have been more useful and practical if they were based on the detailed and thorough internal analysis of the company. At the same time the recommendations should have SMART performance objectives and measures in order to make sure that the strategies proposed and adopted can be measured and evaluated. The team can also use strategic tools like grand strategy matrix and balanced scorecard to provide the bottom carrier with the effective and efficient strategies for improving the overall performance.
Overall the report should be made more attractive and engaging. At the same time more strategic tools and methods should be used by the team members to analyze the overall wireless communication carriers industry along with the analysis of the top and bottom carriers. The analysis of the top and bottom carriers should be based on the use of the appropriate strategic tools like resource based view for the analyzing the internal environment and skills of the companies. The report at the moment have presented important and useful insights and details about the wireless communication carriers industry of United States but can be more helpful and beneficial for the companies operating in the industry if it presents more strategic insights regarding the current strategic positions of the companies and at the same time should recommend effective and efficient strategic positions on the basis of the changing needs and demands of the customers.
The report should present workable and practical recommendations for the bottom and low performing carrier in the industry based on the thorough and detailed strategic analysis of the internal and external environment. Along with this the report should recommend measurable performance objectives for the bottom carrier. This will result in increasing the overall attractiveness of the report and will make the report presentable to the top and bottom companies of the wireless communication carriers industry.