Marketing Decisions to Develop Kapsean Company
The training company has many marketing options that can make the company grow and be able to give better services. Some of the marketing ideas that the company can use include use of posters to advertise the company. The posters can market the company in a good way as they are normally put in areas where there is a big traffic. The company can also use the media to advertise the company’s services. This is convenient as many people as most of people have the access of the media. Use of promotions like giving discounts to customers for the first section of the training. This will encourage many people to join the training. The use of online advertisements can also be highly helpful as it can be accessed internationally therefore, increasing the company's market (Doole & Lowe, 2005, p.116).
Because of the competition that the company may face, it can be advisable for the company to lower its service sales. This is done to attract many customers from the competitors, as the competitor’s prices are higher. It is also good for the company to try its best in the quality of their services to outdo the competitors. This can be done through employment of qualified staff that is ready to work with the customers’ expectations. The company can also provide scholarships to some of the customers. This is to ensure that they get a good image from the customers. This will enable the company always stays ahead of all its competitors. By the use of all this ideas the company will automatically grow hence increasing its profit margins. The company will also grow internationally due to the use of online advertising (Leeflang, 2000, p.24).
References
Doole, I & Lowe, R. (2005). Strategic Marketing Decisions in Global Markets. New York,
NY: Cengage Learning EMEA
Leeflang, P. S. H. (2000). Building Models for Marketing Decisions. London: Springer
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