Critical Thinking On Triple Bottom Line In Perspective

Do you think Stauffer’s criticism of the Triple Bottom Line is justified? Should equal attention be paid to people and planet and profit?
The triple bottom line involves the three aspects which include environmental protection, corporate social responsibility and generation of the continuous business earnings. The triple bottom line has been criticized by Dave Stauffer due to the widespread of misconceptions around it. The misconception that profit cannot flow from the attention of the company to the social concerns and environment. The profit is therefore said to be distinct from the corporate social responsibility and environmental issues. This therefore leads to a misunderstanding in the way people interact in the environment in realization of profits for the organization.
On the other hand there is a misconception that the profits of the company will go down if company’s attention is concentrated on the environmental issues and corporate social responsibility. The profits of the company will therefore decrease since most of the funds will be diverted to environmental issues and corporate social responsibility which are not profit-oriented. The social activists and the commentators on environmental issues will lead to a lot of financial losses to the company hence reducing their profits.
In my opinion, the company should put more emphasis on financial activities of the business in order to generate enough profits. These profits should therefore be used in facilitating corporate social responsibility or social welfare of the community the business is situated. The portion of profits may therefore be channeled to community projects and charity activities in the society. The levels of profit will therefore determine the portion of funds allocated to environmental issues and concern. The profit is therefore the core aspect of the company or business in order to facilitate the issues relating to social welfare and environmental issues in the community.

Works cited

http://www.triplepundit.com/2010/10/why-people-planet-profit-must-die/