Website Review
The Harvard Business Review website bearing the following web address http://www.hbr.org/, is the website of choice for this assignment as it provides guidance on entering overseas markets. This specific link: http://hbr.org/2012/05/how-to-win-in-emerging-markets-lessons-from-japan/ar/1?conversationId=3278128 is the exact link that bears an article that highlights strategies of entering new markets. Susumu Hattori and Shigeki Ichii who are managers at Boston Consulting group, and David Michael a senior partner and BCG’s managing director in Beijing write the article. Being in significantly high practicing roles, the persons are qualified to write the document.
The document carries authority as it is carried in one of the most highly regarded business databases in the world, the Harvard business review. The Harvard Business Review do not publish their qualifications in the website. The authors offer detailed information of the with an impressive amount of figures and percentages as regards the different markets that they analyze with reference to Japan’s approach to entry to the new markets. The authors also offer a figurative of the success of the Japanese. They also offer their opinions based on their management at the consultancy.
The document covers the phenomenon at length with 4 pages of text and limited advertisements. The article provides links to relevant and related material on the left hand side of the panel. As it is published in .org UR domain, the article can be highly regarded as of authority. The article is objective as it avoids disrupting and annoying advertisements. It was written for people and companies with such objectives as ours.
The website’s primary currency is the United States Dollar that is constantly updated. Links contained in the website are updated frequently as the website serves commercial purposes. The website does not require any special browser technologies, software or plugins. Access is on three levels, those who have registered and can access limited full articles, the unregistered who access limited view of articles, and those who pay subscriptions and can access and download unlimited content. The website is of value to the research.
References
Hattori, S., Ichii, S., & Michael, D. (2012) How to Win in Emerging Markets: Lessons from Japan. Harvard Business Review.
