Introduction
Currently the world has been converted into a trivial global village due to globalization, a village where there is high stream of competitions and contentions between organizations. The most beneficial and effective maneuver for any given organization is to create innovative ways and firm leadership in conducting business. Leadership is a phenomenon of every organizational change and innovation (Goethals, Sorenson & Burns, p45, 2004). The changes of organization become more effective and successful when leaders are capable and have competencies of vision and innovation approach along other ethical characteristics. Leadership is prerogative of one individual in an organization.
According to leadership theory, leadership models have great role in leadership models which aim to improve effective and successful leaders. Models always comprise diverse leadership styles and enable switching between them. Leadership includes behavioral ideals, functional and integrated psychological models (Yukl, p124, 2002). Leadership is defined according to it standpoints for instance when the it is an ethical standpoint will create a definition of leadership based on ethics, result standpoint provide a leadership that focused on achieving an end result while from a motivational and communications standpoint leadership will focus on communication with and motivating followers.
This make Google Inc. Company to have a distributed leadership where by every department has it leader and therefore enhancing effectiveness and success of the company. Google Inc. Company for a long time has world reputation for being a great place to work. Though it faces challenges such employee leaving the company but the company discovered that leadership is important in day to day management (Google, 2008). In it improvement it employs managers in unique positions that other companies may not have known they were missing (Goethals, Sorenson & Burns, p89, 2004).
Actually they discover that the culture that Larry Page and Sergey Brin started as the founders largely impacts the leadership within the company. Contrary to agency theory, stewardship theory would activist reliance on the dual leadership that Google Company could employ. The Google company success is clearly contributed by leadership in the company. Dual leadership enhances removal of any external or internal uncertainty regarding firm leadership. Successful leaders use a variety of strategies and different type of leadership to keep their teams on task and focused on their organizational values (Yukl, p201, 2002).
The increase in workforce mobility has been encouraged by the effects of globalization and Google is one of the companies that are being pressured by the intense competition from the growing company. According to Larry Page, the founder of Google Company, he argued that the unusual combination of business and technical backgrounds led to the enormous success in the company. The new Google leaders in Google Company ensure that the supervision of the firm as well as making sure that the corporate infrastructure was set up to register a rapid development in the company. The directions under Schmidt clearly portray the roles leaders play in enhancing developments in any organization or institution. (Girard & Bernard pg. 51 2009)
In addition to this, according to Brin and his counterpart Page Larry, they believed in the spirit of dualism in business. They argued that different individuals have different judgment intensity and thus providing an added energy to the growth and development of Google. More so, the company has assigned each and every position to a specific leader for an efficient circulation of significant details to the clients (Girard & Bernard pg. 50, 2009). The company has an excellent leadership committee that ensures each manager in the expected field performs his duty efficiently and therefore this entice and retain the best qualified workers to manage and lead the company.
The innovation of new technologies is governed by a renowned entrepreneur who ensures that the company maintains its previous innovative level hence sustainability of the same. The company has distinguished itself from the company by employing an overall managing director in internet evangelist (Tappin, Steve, and Andrew Cave pg. 86, 2008) the maintenance of distinct leadership roles and cultural values of the company has led to a rapid growth in more than 10 years. According to the recent publication by the Wall street Journal, it clearly wrote that there are a good number of managers in Google Company that have been quoted addressing the issue of reevaluating their employees perks by 20% and focus on the issue of infrastructure development.
According to Malone, the current business environment has become unstable and characterized by continued change and renewal (Malone 2004). Globalization has increased the organizational workforce mobility making employees expect more from their employers than they did before. According to Burke and Cooper (2009) the organizational leadership impact on their workforce by empowering them and engaging the in the decision making process that helps the firm realize its goals and objectives. According to social learning theory, the firm leadership should have a direct influence to the employees since human learn through copying (Haslam, p286, 2009). This implies that the success of Google inc. is at the hands of the management/ leadership team.
According to Brown (2005) and Ashforth and Anand (2003), leaders act as models from whom the followers identify and emulate their ethical behavior. Bandura (1991) supports this by stating who individual rationalize their behavior by observing significant others. Leaders have an ethical mandate in determining the success of their organization. The leaders at Google Inc. have set good examples in this. According to Burke and Cooper (2009) an organization will require both performance and health resources (Burke, p176, 2009). According to Murphy & Enderle, 1995 the management therefore ensures that there is a good working environment and they set the ethical tone at the top of the organization and shape their formal and informal ethical culture.
According to Trevino Leaders communicate ethical standards and use rewards and punishments to reinforce the appropriate conduct. Google has incorporated ethical standards that every employee has to comply with. According to Battelle, the management creates a good working environment through the 70/20/10 rule that fosters commitment and participation and innovation (Battelle, p205, 2005). It provides resources necessary for the execution of various projects and focuses how they treat its stakeholders including punishing and rewarding employees.
In a concluding remark, for any success in a company to be observed, the first priority would be to treat your clients and workers within the company in a manner they will be proud to be associated with it. In this response, Google has been one of the most successful companies due to its continuous increase in the wages of its employees and hence better result in return. In addition to this, Google Company has stayed true to its vision and mission hence its success. Leadership is a very essential aspect to consider before setting up any company for full realization of success.
Work cited
Battelle, John. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York, NY: Portfolio, 2005. Print.
Burke, Ronald J, and Cary L. Cooper. The Peak Performing Organization. London: Routledge, 2009. Print.
Goethals, G. R., Sorenson, G. J., Burns, J. M., & Sage Publications (2004). Encyclopedia of leadership. Thousand Oaks, Calif: Sage Publications.
Haslam, S A. Psychology in Organizations: The Social Identity Approach. London: SAGE, 2001. Print.
Girard, Bernard. The Google Way: How One Company Is Revolutionizing Management As We Know It. San Francisco: No Starch Press, 2009. Print.
Tappin, Steve, and Andrew Cave. The Secrets of Ceos: 150 Global Chief Executives Lift the Lid on Business, Life and Leadership. London: Nicholas Brealey, 2008.
Yukl, G. A. (2002). Leadership in organizations. Upper Saddle River, NJ: Prentice Hall.
Maxwell, John C. The Five Levels of Leadership: Proven Steps to Maximize Your Potential. New York: Center Street, 2011. Print.
