Apparently, the constraint text is an advert abstract on fashion wear, by premonition designs. In this perspective, the advertisement aims at capturing the anticipation and attention of fashion enthusiasts, especially customers who take part in rare social events; fashion customers are the primary audience for the advertisement. In effecting the audacity of the announcement, the author employs different methods to capture liking of his audience. Methods applied in the text are last age means of impacting emotions to an audience (Meinhold, and John120), giving an impression that the audience of the advertisement is middle aged customers.
First, the text is introduced by attributes of the bandwagon effect, to show how the product is likely to expand its popularity within the audience. Premonition designs encompass the use of art, cultural design and pure beauty (Haug 32), and the author shows how the dress designs will spread across Australia and the rest of the world in no time. Fashion products are aimed at a fast moving market, in which popularity of products is a critical issue, and the advert aims at covering the very loophole of product popularity. Bandwagon effect applies where designs are subject to becoming obsolete and need to be sold out before competitors come up with new and innovative ideas.
Secondly, the advert is aimed at persuading its audience into a trial and usage scenario. Thus, the author does not overlook any social aspect that could jeopardize the sale of the product. Art, culture, beauty, and bridging between the past and the present leave a customer with anxiety to try on the product, and use it to see if it possesses all the attributes that the author had elucidated in the text. Apart from persuading customers into a trial and usage frenzy, the advertisement text also aims at increasing the sale out of its products, and realizing more profits from its persuasiveness. Advertisement is mainly aimed at increasing sales (Haug 116).
Moreover, materials of the capturing audience that the advertisement text uses are not very persuasive, as they overlook tastes and preferences of diverse social groups, and does not provide its diversity descriptions. For instance, the use of a problem-benefit scenario is mostly utilized in the text, in the part where the advert aims at showing that its product designs will appeal well in social stages in events.
Furthermore, the advert text contains distinct pivotal elements that give the audience a reason to try out their products, which mainly entail cloth designs. For example, customers get an idea that the enterprise embraces art and culture, and curve it into their products, as the text portrays that art, culture, and beauty manifests itself in the company’s fashion designs. In addition to beauty integration, the advertisement also shows the audience the various market segments that premonition designs apply, that is, in music, and life, which results in profound joy. Products from premonition designs target the urban population and culture, as depicted in the text. Giving out main attributes of a product is the best advert strategy (Haug 43).
Premonition Designs bring up an interesting issue to the audience, by showing that it can unify both bold prints into embellishment attributes.in this accord, the text is rich in humor, and probably captures the audience’s attention. Consequently, various parts of the text seem to give the author a better gearing in achieving their objective. For example, the text gives the audience a challenge to come out and experiment with its products, which guarantee a better look and appeal. Provision of uniqueness also gives the audience an incentive to try out products, which gives a real image of a trial and usage appeal.
However, the advertisement overlooks essential components that would have given it more credit from its audience. For example, art, culture, and beauty are not the only attributes that can describe design products. Incorporating elegance, complexity, and social sophistication would have given the abstract a wider reach, as it would capture attention from individuals beyond its market niche.
Moreover, the urban population is the only target audience for this text. Affluent rural dwellers are overlooked, which makes the text have a narrow reach, as the rural audience will not bother to pay attention to the text. It is thus correct to say that the text is not trying to reach any rural audience, apart from in Australia, which seems to be the basis of its operations. The text is thus attempting to capture the attention of customers in Australia, judging from the emphasis on the locality. Hence, it is possible for the intended audience of the advertisement to have doubts about whether the product is genuine or not (Meinhold and John 44). In an effort to get rid of the drawback of mistrust, the author could have included some aspects of guaranteed satisfaction, to ensure that the message is not misinterpreted.
Another overlooked issue by this advertisement abstract is the gender of the audience being targeted. ‘Dresses, skirts and street basics’ all seem to be targeting the female gender, and thus, the audience is further narrowed. The basis of the audience on one gender also gives the advertisement a wrong tone, as it could raise critics from competitors, and hence not working for the best interests of premonition designs (Haug 113). Testimonials are important in advertising design products, as well as social good. A customer must be in a position to learn from a secondary source, or another client’s experience, that the products they intend to try out are worthwhile (Haug 93).
The advertisement text in question does not have any testimonial or a secondary source to show its audience that their product is worth trying out. In coming to terms with this text, the author provides interesting points in the text that give the main purpose of the advertisement. For instance, the author shows how sophisticated and unique their products can be, by showing that all their efforts are aimed at providing a design solution that is only real to a particular customer; the experience is unique. From the start of the text to the end, the author shows his audience the commitment of premonition designs in giving the best customer experience, and event strikes out various situations in which its products can best apply.
As a result, the text is rooted in a way to distribute its best persuasiveness. Therefore, the writer is successful in capturing the trust, attention, and loyalty of his audience, through giving the audience what they prefer to design products. The advertisement provides the audience with a feeling of anxiety to try out premonition designs, and a guarantee that the products will be appealing to events. Moreover, by saying that the product will be ‘you,' gives a feeling that each product will not resemble any other (Meinhold and John 84), despite the fact that no testimonials are provided to support the adage.
Works Cited
Haug, Wolfgang F. Critique of Commodity Aesthetics: Appearance, Sexuality, and Advertising in Capitalist Society. Minneapolis: University of Minnesota Press, 1986. Print
Meinhold, Roman, and John Irons. Fashion Myths: Cultural Critique. , 2013. Print
