Diversity means a range of various things. When we talk about cultural diversity then it means the difference in the lifestyle of various groups existing together. When we talk about diversity in global context then we take into account the difference in religions, ethnicity and race of people living around the world. People belonging to different race can connect because they have same religion whereas people of different religions can connect because they share the same race. In an attempt to satisfy our inquisitiveness, we communicate with people and that makes us connect with others. Most importantly, cultural diversity is essential in forming an understanding that there exists different ways to do the same thing. Cultural diversity can also be defined as something that is different from the majority as culture for a particular society can be the standard norms that are practiced by the majority . Diversity is what makes this world interesting as it is the source of various cuisines, rituals, clothing etc.
According to United Nations it is cultural diversity that helps us in growing intellectually, morally, spiritually and emotionally. Achieving global peace is essential and that can happen if we make an attempt to understand cultural diversity. Cultural diversity is termed as an ‘asset’ which can be put to use to achieve sustainable development and also for reducing poverty. .
Cultural diversity plays a role in boosting the business of an individual but it comes with its own set of challenges too. If we talk about United States of America (USA), there are people of various ethnicities living here for the purpose of livelihood. It is a multi-cultural country where talents from all different places can be found. Any society which is culturally diverse and gives space to people to grow is more likely to flourish. It was found out in recent studies that societies that were culturally diverse became more economically developed at the time of industrialization . Business in food industry boosts the most because of different cultures. Availability of different cuisines like Chinese, Italian, Indian, etc. is one good example of how cultural diversity plays a role in the establishment of business. The Italian food, pizza, is famous worldwide and there are global food chains that are known especially for this dish. It shows that how a food item that originated from a specific country in Europe is now consumed worldwide.
Between employees within a same organization, cultural diversity is a tool that enables them to better understand each other. The main issue that can come in business amongst people of different culture can be of language. Communication is essential to run a business and differences in the language can act as a barrier. Also, the same business which flourishes amongst people of a specific culture can be of no use to people belonging to other. There are also some inhibitions about business of certain things. For example alcohol industry is prevalent and successful in many places of the world but countries that follow Islamic Laws are not a good target for this industry. There is a need to identify the wants of a society and deliver accordingly. The challenges like language barrier and demands should be identified and overcome to run a successful business. People living in a diverse society have more opportunities. The benefits of a culturally diverse society are umpteen both economically and personally.
WORKS CITED
"Richard Florida." 12 December 2011. City Lab Website. 12th April 2016 <www.citylab.com>.
"What is cultural diversity." n.d. EthnoConnect Website. 12th April 2016 <www.ethnoconnect.com>.
"World Day for Cultural Diversity for Dialog and Developement 21st May." n.d. United Nations Website. 12th April 2016 <www.un.org>.
