Major focus in this paper will be on china and subsequent cross-cultural factors which significantly affect the market approach and business strategy a business undertakes. Additionally, china is one of the countries in the world enriched with diverse social and cultural practices. On the other hand, china has a diverse business culture which needs to be put into consideration before starting any market approach. Therefore, there is always a greater urge to have a cultural consultant in taking any measures concerning the market. Consequently, Chinese culture may significantly affect the performance and profitability of the company.
Generally, china has a wide culture with various beliefs. Apparently, it is important for a company to be conversant with the cultural practices within the country for it to prosper in the country. First and foremost, Chinese people have a great respect for trust within the businessmen. Therefore, any kind of market approach to be carried on should sufficiently be on trust by the customers and the public in general. In this perspective, china people have a long history on the basis of trust in the business. On the other hand, any company starting its operation or undertaking market approach with no trust among the public, it is prone to fail.
On the other hand, china has a lot of esteem on guanxi. In this case, guanxi simply means relationship. Therefore, it is advisable that a company build the necessary relationship with the public in general. According to business culture in china, building a good relationship among the members of the public helps in promoting the business and thus increases its performance in the long-run. However, without the presence of a good relationship among the customers and the public at large, no business enterprise would flourish. Accordingly, cross cultural communication has a significant effect on the market strategies a company undertakes. Generally, communication forms the basis of all the market strategies to be carried out for any particular company. Therefore, it is important for any businessman to mind his language since Chinese language is wide and diverse. On the other hand, for foreign entrepreneurs, it is important to choose interpreters carefully in order to get the precise meaning of the language being spoken.
Apparently, there are different kinds of acceptable behavior in china. For instance, nodding in china is widely used to show greeting or when greeting person. Additionally, Chinese people do not prefer gestures and thus do not use gestures or use their hands when communicating. On the other hand, respect among the senior members of a group first is recommended and highly encouraged. Therefore, cross-cultural communication between the Chinese people has a lot of significant impact in marketing strategy of a company and its performance in general. On the other hand, there are attires for both men and women which they are supposed to wear in business undertakings. For instance, suits and ties are worn by men and prefer conservative colors. Additionally, jeans are not to be worn in business or official activities rather for casual activities. Women attires should also consist of conservative suits for official and business activities gatherings. Similarly, jeans and shorts are for casual activities.
Apparently, meeting and presentation have their own rules and etiquette to follow. In this perspective, persons are anticipated to be in time as being late is usually considered to be an insult to according to the Chinese business culture. Moreover, business cards are usually issued in a business meeting and it is expected that every member to have a look at the card before displaying it aside. On the other hand, there are always tough negotiations among individuals in a business meeting as Chinese are known to be a communist country. Therefore, with the above various cross-cultural communications among the Chinese, it makes market strategies to take a different course.
On the other hand, loyalty is of great essence among the Chinese culture. In this perspective, it becomes necessary for a company to establish a good relationship with other industries in order to earn the trust from other companies and the public at large. Generally, good working relationship among the Chinese people has a lot of implication when it’s all about success in business. Generally, having trust among fellow businessmen and customers will assist in marketing the company’s products. Additionally, having a clear knowledge and appreciating the diverse cultural beliefs in the country will help view the people in a wider perspective. On the other hand, it is important to get familiar with the Chinese language in order to allow proper communication between the people and customers in general. Consequently, familiarizing oneself with the Chinese language will be in a better position to convince customers into buying the company’s product.
Generally, finding a partner in the country will work out to be a good decision. In this perspective, a company can acquire advice and some of cultural explanation of the Chinese society. Therefore, it is necessary to interact with the fellow companies and find the appropriate strategies to adopt. Cross-cultural ethical differences between United States and China makes China a good place to establish a business enterprise. Generally, china has the most developed technology across the world. Therefore, improvement in technology has helped the country to a good place to start a business entity. In practice, current innovations and technology have helped so many industries and companies in improving their performance. Additionally, most companies applying modern technology have effectively improved their efficiency and profitability.
On the other hand, good relationship among individuals in the country has also contributed in having china be one of the most suitable countries in Eastern Asia to undertake a business enterprise. Additionally, guanxi has helped in having appropriate working condition and a better communication between customer and the business enterprise. Additionally, china has a well-developed economy with no major fluctuations in its currency. In this case, business men prefer to establish business enterprises in china since the currency does not have wide fluctuations. Consequently, it is not advisable to establish business entity in a country where the currency is unstable. Therefore, having a stable currency will attract foreign investors into the country for investment purposes.
In a nutshell, improved infrastructure and well established roads in china has a significant effect on foreign investment in china. Additionally, well-constructed road networks will ensure that there is a smooth flow of traffic with no traffic jams. As a result, there will be fast and convenient way to transfer products within the country. Therefore, presence of well-established roads, airlines and railway lines has made china to be one of the Eastern Asia countries suitable to undertake a business enterprise.
References
Jawad Syed, M. F. (2009). Managing Cultural Diversity in Asia: A Research Companion. New York: Edward Elgar Publishing.
Jiang, F. M. (2011). The Chinese Business Environment. New York: Edward Elgar Publishing.
Mitchell, C. (2009). A Short Course in International Business Culture. California: World Trade Press.
P.D. Chaturvedi, M. C. (2011). Business Communication. New Delhi: Pearson Education India.
