Brief summary
In the business world, organizations and companies must clearly define the kinds of relationship with their customers and which their customers prefer. This includes personal and automated, daily or monthly subscription or even at times a single transaction. Further, organizations should indicate the core purpose of maintaining customer relationships (Cowan 3-4). In most cases, the organizations normally aim at acquiring new and prospective customers, retaining the existing ones and, finally improving general sales with the current number of customers.
How the article relates to the marketing course
Maintaining good customer relationship is very important in every organization or company in the global market today, and it is also an important tool in marketing goods and services offered in any organization. This is because good customer relationship helps the organization in attracting and acquiring new customers, retaining the existing ones and raising more revenue from sales to the existing customers. Different companies and organizations use different tactics to improve their customer relationships. Companies like Amazon.com and LLC are largely investing in co-creating products with their customers to maintain good relationships. This helps to maintain customers’ loyalty to the brand.
However, the purpose of creating and maintaining good customer relationships might change in response to changes and the trends in global markets. Hence, it is equally important for organizations and companies to maintain good customer relations with their customers as it leads to increased and improved sales and customers’ loyalty to the brand.
Work cited:
Cowan, Alex (2010). ‘Business Model Canvas: Customers Relationships’. Safari Books Online 2: 3. Retrieved February 1, 2014 at my.safaribooksonline.com/book/career2-thecanvas/navpoint-13
