Customer Scenario Persona for Nike Shoes
A customer scenario persona consists of a customer scenario and customer insights that lead to a solution to the problem for the brand . This document provides a customer scenario persona for a Nike shoes customer with an imaginary profile for the ease of the study. The insights help brands to understand the customer problems and the solutions to those problems.
In the current case, the problem of the customer is to find a comfortable and light shoe with good quality. Nike solves this problem by providing the customer with comfortable shoes.
Nike shoes have been specifically designed for athletes and provide comfortable and light shoes for sports atheletes . The customer insights about the requirement of Nike customers help the company in designing shoes for the customers.
Customer Profile:
John is an 18 year old boy who is physically fit, interested in sports, participates in sports events, prefers quality, ethics and cares for the environment.
Customer Scenario Persona for Nike Shoes
Conclusion
It is clear from the customer insights that Nike is a well known and trusted brand among the customers. The brand has a high reputation in the market and is recommended as the best brand for people engaged in sports. The customer scenario persona helps Nike brand in understanding the needs of the customers for a light and comfortable shoe and thus the company has designed such shoes especially for its target audience.
References
Cobban, D. (2012, March 13). Nike Better World. Retrieved from Sustainablebrands.com: http://www.sustainablebrands.com/digital_learning/event-video/nike-better-world
Theinnographer. (2013, September 17). Customer Use Scenario tutorial. Retrieved from Youtube.com: https://www.youtube.com/watch?v=bTrE9sYPdIg
