Introduction
This marketing plan aims to document the marketing mix of technologies for the new LG vision product. As LG moves ahead with current technology, the company maintains its efficiency and precision with technological devices. LG has had more than one success in the market with the company’s inventions. This has been the company’s mission since the day it was founded. The company has focused almost exclusively on targeting what people need to help them in their daily living. Also, the company exceeds its previous year’s sales regularly. For example, in 2014 LG global sales reached 55.01 billion USD.
Moreover, the company, along with producing astonishing achievements and creations, took the initiative to target worldwide markets to invest in where the company knows it's serving the people well. Dubai is one of the fastest growing cities in the world. Its economy changes rapidly year to year. LG has a mission to become the most advanced technology company in the market. The company has named this goal its “Plan to Win.” Using this strategy, the company has focused on introducing the most advanced mirror in the world called the “LG Vision.”
The company expects the LG vision to become an instant hit in the marketplace. This technologically advanced device consists of a mirror that allows the person using it to identify himself or herself within seconds. The mirror scans the person instantly, identifying the person instantly.
What the LG Vision can accomplish is remarkable. The device not only scans the person from head to toe, but it also allows the user to choose from a variety of clothing and determine how the clothes will fit. The LG vision can also identify the clothes and put it on as a display for the user to interact with, which means that the user now can wear his/her clothes on his LG Vision without physically wearing them.
Targeting Dubai will be the perfect launch for the LG Vision. Dubai with its conventions and big advertising scheme can hold a big launch event for LG which will benefit them for huge sales after showing the viewers what the LG Vision device can do. Also, the device then will be remembered that it was launched in the coolest desert in the world, which will make the “LG vision” more unique.
TIMING AND BUDGET
The launch event can be held on GITEX expo Dubai’s most popular electronic convention. The company will have its own stand, larger than any of the other stands, to more easily attract the attention of the convention attendees. In addition, after the big launch event, LG Vision will be Advertised in Mall of Emirates, where it will have a stand in the middle plaza of the mall.
The budget documents the promotional strategy to be used. This includes search engine optimization efforts to draw traffic to the site, a budget for trade shows, conference budgets for the financial quotas after the launch, telemarketing, and door-to-door promotional efforts.
Finally, the budget documents the promotional budgets for websites and blogs, magazines ads, and trade shows expenditures.
