The problems identified by the Applebee’s CEO.
The restaurant is not making enough profits. The CEO also sees the need to create a tastier menu. He believes that a taster menu will result in generating more profits.
Other problems other than the menu
There is a rising cost of labor. There are also other restaurant expenses such as utilities, taxes and insurances. The transportation and gasoline cost have risen. Food products have become more expensive. The customers are also aware of spending habits and tend to spend less.
Data needed to be collected to earn more profits
Applebee can do a market research on the kind of foods the customers are willing to spend on. They can also look for a cheaper alternative place to buy food products.
Use of social media to collect data and information
I would open a social media page. I would ask customers for their views on the type of food they would be willing to buy. I would also advertise for food product tenders.
Kind of reports useful in management decision-making
The customers’ feedback will be helpful in determining the type of foods to be introduced in the menu. The expenditure report will decide on how to cut on the restaurant expenditure. The food delivery report will help in determining the easiest place to pick food produce at the lowest price.
Determination of success or failure
This initiative will be successful if there will be an increase of customers spending and consequently improved profits. Also if there will be a drop in the restaurant’s speeding. It will be a failure if nothing changes or worse if the profits and expenses decline further.
