2008 BIPAC MARKET RESEARCH REPORT
2008 BIPAC Market Research Report
The basic reason of conducting a market research is to identify issues affecting business in the employer-driven market. The analysis is based on the employee awareness related to the significance of employer-driven messages that have an increasing impact on business affecting issues. The BIPAC research report of quantitative data using online survey has interviewed with the employees of the major organizations named as Florida Power & Light, members of the American Forest & Paper Association and PPG.
The selection of these organizations was due to their high level innovation and activity in delivering their pro-business messages to their employees and members. These three organizations are the best suitable options for the BIPAC 2008 Practice Program and meet the benchmark criteria. The qualitative data was the feedback received from these interviews that determine the complete picture of the research.
The main focus of designing this research is to analyze the impact of the prosperity project based on the increasing awareness and involvement. The Prosperity Project offered by BIPAC is designed to identify workplace issues and election to educate the employees and members towards the grassroots strategy of their organization (HOTAMIŞLI & YILDIZ et al., 2011).
The basis of marketing research is to know the influence of marketing to evaluate the marketing role in a specific context based on organizational strategy development. The main key towards marketing research is the conceptual context rather than empirical (Homburg & Workman Jr et al., 1999).
Further, it has seen that the research fully based on empirical studies are addressing small number of firms. Also, the data collected by this study is only focusing towards the limited amount of small samples. In addition to, the research has limited empirical testing to address the specific hypothesis that can determine the marketing influence related to the numerous dimensions (Homburg & Workman Jr et al., 1999).
The research related to the management in relation with the employees performance and their workplace issues all depends on the coordination between the employee and management attitudes. Therefore, management needs to promote such programs that help in achieving the organizational goals and encourage the employees (Le Meunier-Fitzhugh & Piercy, 2009).
Moreover, to let the employees understand the work, organization needs to provide awareness and innovation by sharing work informally with mutual understanding between the senior management and employees. However, if the top level management is presenting itself with attitudes towards their employees and not communicating properly with them “can create conflict that can bring friction in the goal” (Le Meunier-Fitzhugh & Piercy, 2009).
The BIPAC research report is pointing to the subject of “employer communication at work”. As stated, the research is conducted to motivate the employees directly towards registration and get involved in the political procedure. More, the requirement of employee registration is necessary to get voted (Le Meunier-Fitzhugh & Piercy, 2009).
The BIPAC research provided the evaluation based on the respondent results that found their employer to be the most trusted one in terms of providing credible information. Moreover, the respondents were satisfied with the information provided by their employers. According to the respondents, such information has helped them in understanding fresh issues and provided positive perspective. The respondent also analyzes that such information wouldn’t be shared elsewhere, if they were working for some other organization (Le Meunier-Fitzhugh & Piercy, 2009).
Evaluate Data Collection Method
The elements defines by different researcher for the long career in marketing research and providing relevant data collection method is very important. Therefore, the bigger perspective provided by different research about the experience of studying marketplace issues in terms of organizational perspective whether it is related to the organizational goal or questions about the voting patterns all require a fine data collection free from biases.
As the researcher BIPAC market report indicates a clean sign of the research based on selected organization. Such as PPG and members of the American Forest & Paper says that these organizations were selected because they meet the benchmark criteria. This was required for achieving the BIPAC goal. Such information that is only based on certain sample and collection, due to any biases is of limited scale and does not show a complete point of view of the whole perspective. Therefore, critics of marketing say such research based on online survey and interviewing the number of organization of their interest to get the best result that will positively show the message of their own research doesn’t meet the right criteria of the business ethics and marketing data evaluation.
The data collection method used in the BIPAC market research report is an online survey. The data is collected from over 35 organizations using online surveys. The employees represented their organizations effectiveness in a wide range of jobs. The data collected in the online survey has presented different demographics aspects of employees working in the organization regarding a wide range of jobs.
Analyze the Questions
The questions asked through the online survey was based on numerous questions. There was a question related to the Prosperity Project information provided by their employer has any direct impact on their voting patterns. The respondent indicated that the employer message has a clear impact on their voting patterns. This question further, result in a positive indicator for the new voters who were influenced and encouraged to vote by their employer.
Next collection of information was to determine the frequency difference from the credibility. Here the respondent clearly voted their employer in terms of the highest credibility. Also, they are the one receiving the largest number of responses by the respondent. This question was based on the rating chart. This chart includes the highest and lowest frequency starting from 1 as the lowest one in terms of credibility to 5 the highest credibility. The evaluation was conducted between employer, internet, political parties; traditional media include Radio, TV, paper and labor union.
The further research indicated about whether the employees relying on the information provided by their employer. The consistent use of the website and responding to the information provided by the employer is required on a frequent basis using email. Therefore, the 50% respondents have replied that the information provided by the employer has a bigger influence on their voting decisions.
What respondent thinks when the information provided by the employer, does it has any new perspective? Here the results indicated that the respondent finds the information unique with a valuable point of view. Further, the provided information has a bigger perspective in terms of topic as it has provided a greater exposure to it. Moreover, the information gave them an understanding towards awareness of the issues and its potential impact.
This research has helped the BIPAC in achieving its primary goals. The goal is to understand increasing trend of voter registration. This helps the BIPAC in getting progress toward this goal through the response rate achieved by online survey that has showed a definitive success. The impact of employer action is the biggest motivator for providing the information related to the voting patterns.
The second last question has addressed the energy and health care issues list. There was a list of issues that respondent get awareness because of their employer. The list of issues includes sources and uses of energy, innovation and research, healthcare for the employees, workforce education, competing in a global economy and tax policy. These issues were analyzed on a ratings chart of somewhat more aware to much more aware, somewhat less aware and much less aware. There were many topics emerged when respondents have to cite one issue that they find the most significant one. The BIPAC has provided a way to the members about the information related to the topics that employees are concerned. But, not only the one that is addressed for the interest of the business.
The last question reflected how more activity of the employer has impacted and welcomed by the respondents. The respondents were asked about the ideal level of employee’s activity, when it comes to promoting public policies. The respondents have voted to the higher employee involvement in compared with the rating of equal and less amount of involvement.
This result indicated that more than 41% voted for their employers to become more active with their colleagues or subordinates. This indicates a clear sign of a strong statement that the awareness comes with the affirmation of the employer driven activities and information that lead the organization towards expansion and provide opportunity for it (Sinkula, 1994).
Elaborate Sample Design and Samples Used
The sample was based on the responses and feedbacks provided in the online survey. The sample focuses completely on the three main organizations and evaluates those samples that were collected from these organization (Sinkula, 1994).
The sample move around the organizations named as members of the American Forest & Paper Association, PPG and Florida Power & Light. Interviewing and collecting data from these organizations was because they were meeting the benchmark criteria of the BIPAC market research (Sinkula, 1994).
The sample collected was based on questionnaires. The rating chart was created under each question with a section to fill the feedback about what changes the respondent want to see in their employer activity (Levy, 2012).
The sample chart rating was starting from 1 to 5 that show the highest credibility and lowest credibility of the employer and other means that have provided information to the employees in terms of voting patterns. Another chart was based on the issues raised by the employer and aware the respondent. How well they have aware the respondent was based on somewhat more or less aware and much more aware or much less aware (Noble & Mokwa, 1999).
Issues of Sample Bias and Sample Size
The issue with the sample was it completely focuses on the organizations that were of interest to the BIPAC. Also, that can help the BIPAC in achieving the goal. Therefore, these three organizations are the best suitable options for the BIPAC 2008 Practice Program and meet the benchmark criteria that shows a complete biases when it comes to data collection and creating their data that was a sample bias.
The BIPAC research report of quantitative data using online survey has interviewed with the employees of the major organizations named as Florida Power & Light, members of the American Forest & Paper Association and PPG. The selection of these organizations was due to their high level innovation and activity in delivering their pro-business messages to their employees and members (Noble & Mokwa, 1999).
This shows a complete view that the data was based on biases and in favor of the BIPAC research report. Also, it hasn’t conducted the complete point of view of other organization that lack the BIPAC criteria of evaluation which is a sign of biases (Noble & Mokwa, 1999).
Conclusion:
However, the BIPAC survey result indicated that the respondent is aware of the hurdles, issues and workplace voting pattern due to the employer involvement in providing such relevant information. The list of issues includes sources and uses of energy, innovation and research, healthcare for the employees, workforce education, competing in a global economy and tax policy. These issues were analyzed on a ratings chart of somewhat more aware or much more aware and somewhat less aware or much less aware. Therefore, critics of marketing say such research based on online survey and interviewing the number of organization is not that right way. As this is based on organizational interest to get the best result that will positively show the message of their own research. However, this doesn’t meet the right criteria of the business ethics and marketing data evaluation.
There were many topics emerged when respondents have to cite one issue that they find the most significant one. Further, the provided information has a bigger perspective in terms of topic. Also, it has provided a greater exposure to the market research specifically for an organization. Moreover, the information gave them an understanding towards awareness of the issues and its potential impact. The greater percentage of employer information reflected that they play a bigger part in motivating the respondents and let them to take action. Further, the employer is the biggest contributor for the political landscape (HOTAMIŞLI & YILDIZ et al., 2011).
Also, helping in competing with the challenges through the employer based information and messaging. The qualitative data was the feedback received from these interviews that determine the complete picture of the research. The main focus of designing this research is to analyze the impact of the prosperity project based on the increasing awareness and involvement (HOTAMIŞLI & YILDIZ et al., 2011).
The Prosperity Project offered by BIPAC is designed to identify workplace issues and election to educate the employees and members towards the grassroots strategy of their organization. This indicates a clear sign of a strong statement that the awareness comes with the affirmation of the employer driven activities and information that lead the organization towards expansion and provide opportunity for it (HOTAMIŞLI & YILDIZ et al., 2011).
Bibliography
Sinkula, J. M. (1994). Market information processing and organizational learning. The Journal Of Marketing, pp. 35—45
Noble, C. H. & Mokwa, M. P. (1999). Implementing marketing strategies: developing and testing a managerial theory. Journal Of Marketing, 63 (4).
Levy, S. J. (2012). Marketing management and marketing research. Journal Of Marketing Management, 28 (1-2), pp. 8--13.
Le Meunier-Fitzhugh, K. & Piercy, N. F. (2009). Drivers of sales and marketing collaboration in business-to-business selling organisations. Journal Of Marketing Management, 25 (5-6), pp. 611--633.
HOTAMIŞLI, Y., YILDIZ, Y. & ELERE, D. (2011). Effects of implementing total quality management on business performance: a researche in afyonkarashisar. Electronic Journal Of Social Sciences, 10 (6), pp. 1-15.
Homburg, C., Workman Jr, J. P. & Krohmer, H. (1999). Marketing's influence within the firm. The Journal Of Marketing, pp. 1--17.
