Introduction 3
Methods of accessing digital data 3
Digital Marketing Analytics 4
Social Media Marketing 5
Search Engine Optimization (SEO) 6
3D Printing 7
Customer relations 8
Customer Loyalty 8
Customer Acquisition 9
Customer retention 10
Conclusion 12
References 13
Digital Marketing
Introduction
Digital marketing is a method which corporates, individuals or even governments and other agencies can use in order to get various product information to reach the customer. It improves the number of individuals and widens the market scope. Digital marketing happens mostly on an online platform where the customer is able to give prompt feedback to the marketer, whether voluntarily or involuntarily.
It is a source of information on both ends of the business spectrum. This means that data exchange is done between the customer and the marketer in a way that is beneficial to both of them. In essence, the client is able to receive information, and he or she can respond and get feedback instantly. It is a way to deal with a corporate in a direct way. There is need to determine how the market receives, reacts and uses the data received through digital marketing. The metrics are important in enhancing the field of digital marketing in addition to improving the marketing method as well as the product or service value.
Methods of accessing digital data
Digital marketing involves four main stakeholders. The customer, the data, the medium and the organization. These are important components in ensuring that the business objectives of selling products and or services is achieved . The relationship between the various components determines the use of data in mapping and controlling customer information and tastes. It means that the various components are inter-looped in a manner to ensure that they work to effect the other. Therefore, all the components are important in ensuring that digital marketing happens and that the objectives are reached.
Digital marketing is involved with digital marketing analytics, search engine optimization (SEO), social media marketing, and 3D Printing. These are the attributes involved in digital marketing and they involve the use of the internet in order to enable communication between the various components that enable the various transactions.
Preferred Brand
The brand that is to be used is the converse brand. The shoe brand has been in the market for a long time and it is exceptional in design, quality and durability. The reason is because digital marketing tends to work best for products that can sell out even without consistent follow ups. The shoe company has an established brand name through the elements mentioned above and it means that customers seek the product and therefore digital marketing tends to meet them half way.
Digital Marketing Analytics
These are the methods in which the digital data users exploit to determine the response of customers to the brand that a company generates. The analytics are methods that are used to analyze the data that is fed to the market and the one that the market uses to feed the various companies . Therefore, the analytics are the reconciliatory processes that give meaning to the direction of the company headed. It is important to highlight the congruent steps that are taken in order to analyze the data.
Data analytics show the number of customers, the methods used by the customers and even the general market response to the essence of information involved between the two transacting parties. The parties are the market and the associated company. Through data analytics, the organization is able to measure the rate of product or service turnover and the response involved with the quality as per the price. This gives the true picture of the product in terms of costs and quality. It means that the producing company can gauge whether to improve the quality or reduce the costs.
Analytics, therefore, creates a conceptual picture of the product or service performance. The cases where the customers do not like the products attracts more insight into the data . A certain string of data has to be followed in order to determine the higher side and work to bring them into agreement. Continuous access to data is important is important in ensuring that products and the general company business improves.
Social Media Marketing
This is the use of social media to reach the markets. It is important in that it presents ready tools viable to reach the market and digital marketing since it brings the users together on a large platform. It presents a ready market and the tendency of quick response as well as the ability to measure the number of consumers for the data.
It means that as much as social media promotes more audience for digital markets, it also presents important information to the marketer about the performance of the media campaign . The marketer is able to view how the information presented on social media is received and the number of people reached. There is also the ability to rate the potential market and the tools that can enable one to reach it, it is important to digital marketing.
There are tools that can enable prowess in digital marketing through social media. These tools are able to access information about the customer, present it to the marketer and help in directing the correct content to the right market. An example is age appropriate advertising which is a way to show that a certain age bracket is able to receive a specific information segment and respond to it appropriately. There are some products or services offered for certain genders and this can be directed to the particular gender .
Social media enables individuals to provide their personal details in a way that the media providers can use it to show the different identities of the users. This has enabled marketing to be directed to the appropriate audience in a way that the venture is not done blindly. The active kind of marketing therefore helps the company to reach the appropriate market and avoid wasting time on sending information to the audience that is uninterested.
Social media can group the market and the consumers to their life experience, the use of age groups, through their interests and even geographical locations. User information is with the social media providers and, therefore, marketing targets a specific audience. The information availability gives producing companies the ability to sell more for a company due to dealing with the appropriate market. Surety continues business and high revenues since loss of business leads to loss of revenue and loss of profits .
Search Engine Optimization (SEO)
Search engine optimization is an imperative tool in marketing. It determines the ability of an advertisement campaign to reach the particular audience. Data has to be customized in a way that enables the user to reach the particular details and hence a particular advert. Search engine optimization is a way to adjust data on a website in a way that will be easy for the search engine to find and display it. There is a way in which keywords of a particular content on the website is set out. This will enable the data to be read by a search engine and therefore present it to the user.
Therefore, to ensure that the search engine finds a certain website and content, particular information on the website has to find a way to incorporate keywords that are mostly used by customers for searching content on the website. The trick is to ensure that the words on the website used to present information are common and that they are affiliated with the users search online. This means that more has to be put in determining the rate of search engine recognition of text or content on a website. Proper formatting of the text on the website attracts more traffic and, therefore, the marketing becomes effective.
Search engine optimization (SEO) is significant in that the more active the text on a website is to the search needs of a client, the more the traffic the website gets and, therefore, more marketing of the content. This is important in determining the traffic on the website and hence potential customers as well as more profits for the company. This means that there tends to be a close relationship between the website of the company and search engines.
3D Printing
This is another important method of reaching and satisfying varied customer needs. 3D Printing involves actual printing of a certain product by a customer. An example is when a company sells vehicles and digital marketing gives the company clients from a different geographical position. It means that the certain vehicle can be designed in the parent company, with the exact preferences of the customer. The company can liaise with another vehicle producing company in a different locality to print the specific make.
The make is designed in the headquarter company, the specifics are sent to another company closer to the customer, and then printed as he or she specified and then delivered. It means that the company will be able to avoid shipping costs for the various parts and then shipping the final product to the customer. This also helps the particular company to save on time since the geographical distance between the client and the product are reduced.
Customer relations
Understanding the customer and making the customers to understand the organization is an important aspect in today’s competitive business world. There are more advantages that come with using digital marketing in enhancing the customer relations. It means that digital marketing platforms ensure that the organization is at par with the customer’s needs and in the same sense fulfills them. The elements involved in customer relations involve the strategies that determine customer retention, customer loyalty, customer product/service insight, and all the strategies involved in understanding the customer.
Customer relations is a vital aspect in ensuring that there is more quality involvement between the customer and the associated organization. It means that there is constant information sharing between the customer and the organization. The strategy is to ensure that the customer communicates to the organization. The relationship should favor the customer’s ability to participate in organization service or product improvement. This has to be done in a way that makes the customer feel like the company appreciates the feedback they provide.
Customer Loyalty
Customer loyalty to the company is vital butna hard relationship for the company to maintain. Customer has to be satisfied with the services or products at every time of interaction. It is a sensitive part of the relationship between the customer and the organization. This involves more effort in communication between the two parties. Communication has to be enhanced where the customer directly communicates to the company. This is by drafting a message, symbol or even a call to the company.
The company has to communicate back to the customer. The communication should be directed to the needs of the customer. This means that communication should not just be for the formality purpose. It has to satisfy the enquiry and the needs of the customer. This means that the customer has to be convinced that the contact made is not ignored or taken for granted, which means there should be an action that follows the communication from the company . It means that the service or product delivered has to consider or mind the concerns of the customer. This is the initial step in ensuring that customer loyalty is enhanced through digital marketing.
Customer Acquisition
Customer acquisition can be done through marketing. Ensuring that the customers are reached and that appropriate methods are used to ensure that they access the product or service data so as to participate in it and, therefore, be captured or retained. It means that digital marketing is used to propagate information about products and, therefore, the customers can get it. This way, customers in different geographical areas and varied interests are reached through the various Medias used in digital marketing.
Digital marketing guarantees good rates of customer acquisition when done right. The rate of acquisition is important in determining the number of customers for the certain product or service. Digital marketing guarantees customer acquisition because of the ability for information to reach a customer in real time. The tendency of response time from the customer is also in real time and this means that the platform ensures the urgency of information travel.
It also shows the response of the customer to acquisition efforts and, therefore, can be used to change or improve the marketing skills. The response of the customer inspires the marketing skills and presentation of the content. It means that if a certain content can be directed into the digital marketing media, then the results help to measure the response to it. Therefore, continued positive response or negative response determines if the information should be changed or improved . The response will be on acquisition.
Acquisition on the customer’s side also has to be highlighted. This is the tendency of digital marketing to ensure that the customer gets information about the converse brand. It means that digital marketing allows the customer to access information about the product. This information, therefore, helps the customer to rate the particular product or service and act accordingly. The information enlightens the customer and provides the necessary information required by the customer for decision making. This effectively ensures business continuity as well as sustainability for the firm involved .
Therefore, digital marketing is a strategy to ensure that customers get access to information. The essence in which information is received depends on the way it is transmitted and accessed. Therefore, digital marketing helps the customer to easily access information and act on it a more appropriate manner. Information acquisition is determined by digital media as well as the response.
Customer retention
There are a number of ways in which customers can be retained. The digital platform gives only gives a single most important method. This is through data mining, which is a sure way to understand the needs of the customers and the information they represent. It means that data in the digital world that is presented by the customer is stored, processed and the most relevant details are taken for the purpose of comparison and analyzation. This is the reason that data mining is important in determining customer retention.
There is the importance of data analysis, this is a position where data in large volumes is literally sieved either on a one by one basis or even through bulk processing. It means that the data processing is done in a certain criteria that determines a specified set of rules. It means that if a certain set satisfies the requirements of the rule, then it is selected and stored in a different specified location. This shows that data mining can be used to select the most relevant customer data that will be used to understand the behavior of a customer, the buying power, the preferred products, the most probable time of shopping, the type of payment method, the range of amount used for shopping and many more characteristics.
This shows that data mining, in digital marketing can help to improve the services of the organization. This is through studying and understanding the customer by analyzing the data associated with a specified customer . These analytic methods and data are provided through the online marketing tools. They are important in knowing the direction to take marketing, pricing, stocking, marketing, promotion and all the online marketing activities.
This, therefore, means that in order to retain customers, the organization has to ensure that digital marketing is enhanced in order to keep the customer close to the organization. Through data mining, the organization understands the needs of the customer. Therefore, all the activities involving product innovation, product advertisement and surveys are done in consideration with the behavior of the customer. It means that digital marketing is important in determining the relationship between the customer and the organization.
Therefore, data mining in digital marketing is important in determining the response of the customers to a certain product or even the particular company. It is an immediate method to gauge the market and ensure it is put in perspective in order to invent methods to prevent any downfalls that may be felt. The establishment of data mining is vital to the marketer in terms of improving the marketing skills and platforms.
Conclusion
Digital marketing is an important tool to the business world. It determines the number of people involved to the prowess of a company. There are a number of components involved in digital marketing that enable the undertaking to reach more people and bring instant results. These are the customers, the data, the medium of data access and the marketer. These are important components since they bring about various essences to data.
There are aspects that are important to digital marketing that include market data analytics, social media marketing, search engine optimization, and even 3D Printing. They are important in effecting and progressing digital marketing. They also determine the methods in which digital marketing can effectively be carried out to reach diverse customers. This means that they help to study the market trends, the customer behavior and the way products are received.
Finally, customer relations management is easy to be handled through digital marketing. This is because the information shared between the customer and the market is transparent to the marketer. The marketer is able to understand the needs of the market through reading the feedback provided through the methods of service providence as well as product presentation. Therefore, digital marketing is the most effective way to improve sales for the current products and services.
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